DE PERE, Wis. — Employees of PDQ Manufacturing, Inc. participated in the ALS Ice Bucket Challenge, according to a press release. Instead of the usual dumping of ice water from a bucket, however, employees stood in a carwash bay as 300 gallons of ice water were fed through a LaserWash 360.

Twenty-five employees participated in the challenge, including Vice President of Marketing and New Business Development Ken Dollohopf and Operations Manager Scott Vanderheiden, said the release.

PDQ will also make a monetary donation to the ALS Association to aid in the fight against amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease, stated the release.

The ALS Ice Bucket Challenge has been spread via social media. Individuals must either have a bucket of ice dumped on their heads, or make a donation to the ALS Association. Then, they challenge other friends to do the same.

In the release, PDQ Web Administrator Ben Dolar challenged the company’s “entire world-class distributor network” to take on the challenge.  

The charity’s donations have significantly increased over last year because of the campaign.