LAS VEGAS — Ryko Solutions Inc. here announced their new distributorship to market the Turtle Wax professional brand of auto appearance products throughout the U.S. and Canada, according to a press release.
The May 7 release stated that Ryko, the carwash industry's largest factory direct to market supplier of chemicals, will now be able to help owners and operators grow profitability and cash flow through programs where they will pay for chemical only when the vehicles are washed.
"Bringing Turtle Wax into our portfolio for the customer strengthens the options in our revolutionary CleanTouch cents per wash program, a single price, no hassle carwash chemical distribution and consumer marketing program that we are introducing to owner operators," Steven L’Heureux, chief executive officer of Ryko Solutions.
"Through this program, customers will have the opportunity to select from Ryko's proprietary line of chemicals or opt for an upgraded program that includes clear coat products and polishes like ICE Instant Shine from Turtle Wax, a brand readily recognized and trusted by consumers for total finish shine and protection," L'Heureux continued.
Combined with the Turtle Wax upgrade, Ryko has a new Clean Touch brand retail carwash merchandising campaign as well. With 50 unique signage choices, the program is designed to market a carwash at five customer traffic zones at a location, including off-property, fuel pump islands, c-stores, activation units and outside of the carwash bay.