ARLINGTON, TX — The Southwest Car Wash Association 2014 Convention & Car Wash Expo is being held Feb.23-25 at the
Convention Center & Sheraton Hotel.

According the Association, the theme, "The Game is Changing," reflects how much things have shifted in the past couple of years.

"The last few years brought many changes to the car wash world. Changing business models; consolidation; changing customer buying habits; increased government regulations; new economic extremes," a promo for the Expo stated.

The keynote address will be given by Jim Davidson, author of The Ledge. Davidson is a businessman, author and mountain climbing expedition leader. His story is being aired on the Discovery Channel and Animal planet. 

For more information on the Expo, click here.