AKRON, Ohio — In this week’s video on site selection and design, Editorial Director Rich DiPaolo discusses signage.

“Purchasing, placing and formulating a strategy for your on-site signage is both a science and an art,” DiPaolo says. “There are some critical questions to address when creating signage for your site.”

DiPaolo goes on to describe some best practices in sign design, concerning color theory, size and layout.

Watch the video to learn more.

If you missed our previous videos in the Site Selection and Design series, check them out below:

Stay tuned for more of PC&D’s original videos, including three more in this series.

This video is sponsored by ModernWash.