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Small Business Saturday revving up for 2014 holiday season

NEW YORK — Consumers aware of the initiative spent more with small businesses last year than the year before.


NEW YORK — More than 2,000 communities are gearing up for 2014’s Small Business Saturday Nov. 29, according to

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The day was designed by American Express to kickoff the holiday shopping season for independently owned business, said the article.

Entering its fifth year, the day has been a boost to small business sales in the past, stated the article. Last year consumers aware of the event spent an increased $5.7 billion with independent merchants, up 3.6 percent over the previous year.

Read also: Small business owners want government help, survey says

More than 2,000 Neighborhood Champions throughout the country will bring together at least 10 businesses in their communities as part of the day, noted the article.


Events include: a fashion show, block party, a tree lighting ceremony with a chili cook-off and a holiday festival, reported the article.

Companies like Eventbrite, FedEx, Microsoft and Yelp will also offer small business exclusive deals to help promote their businesses on the day, shared the article.

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