TAMARAC, Fla. — SONNY’S Enterprises Inc. announced it has named Denise Ernst as the senior vice president of sales and marketing, according to a press release.

In this new role, stated the release, Ernst is responsible for establishing, leading and executing the company’s overall sales, marketing and product strategies.

“After an extensive countrywide search to find the right person to drive SONNY’S sales and marketing to the next level, I am confident that I found that person in Denise,” said Paul Fazio, CEO of SONNY’S, in the release.

Ernst has a background in sales and marketing in both business-to-business and business-to-consumer industries, reported the release.

She has lead sales and marketing organizations, drove new business, launched new products and has inspired and developed sales and marketing teams, continued the release.

Ernst’s passion is “helping companies develop by finding and meeting customer needs so everyone grows,” noted the release.

“[What attracted me to SONNY’S is the leadership position in the industry, its strong growth, quality of equipment and products, and the fantastic company culture,” stated Ernst in the release. “SONNY’S approach of a total customer solution that includes education, software, equipment and supplies to help ensure [its] customers’ success is exactly what I was looking for in a company.”

You can find the release here.