SONNY’S partners with Car Wash Specialists - Professional Carwashing & Detailing

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SONNY’S partners with Car Wash Specialists

TAMARAC, Fla. — The new partnership means greater support and more expertise for customers.

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By PCD Staff

TAMARAC, Fla.  — SONNY’S, The CarWash Factory, has added Car Wash Specialists, LLC, to its Select Service Organization, according to a press release.

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Car Wash Specialists will distribute, install and service SONNY’S tunnel equipment and AutoPilot CarWash Control Systems in Michigan and the surrounding area.

Customers will benefit from the expertise and integrity Car Wash Specialists brings to the market, said the release.

SONNY’S was founded in 1949 when founder Sonny Fazio built his first full-serve carwash.

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ZIPS Car Wash welcomes new chief marketing officer

PLANO, Texas — Rebecca Latacz will be responsible for brand and promotional strategy, and helping the chain expand its digital and membership platforms.

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By PCD Staff

PLANO, Texas — ZIPS Car Wash welcomes Rebecca Latacz as its new chief marketing officer (CMO). 

Latacz will be responsible for brand and promotional strategy, and helping the chain expand its digital and membership platforms. 

“We’re honored to have Rebecca join our growing brand to enhance our retail traffic driving efforts and transform our marketing to a more localized approach to benefit the communities we serve,” Gene Dinkens, CEO, ZIPS Car Wash, said. “Rebecca has a proven track record with both established and growth brands, leading marketing strategies that we feel can amplify the foundational work we’ve done over the last year to update our tunnel systems and products to provide the best carwash experience to every customer we serve.”

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