MILFORD, Conn. — Splash Car Wash has finished the interior and exterior remodeling of its Greenwich site, the chain’s first location, just in time to celebrate Splash’s 40th anniversary, according to a press release.
Splash was started in 1981 by Mark Curtis and Chris Fisher with the single location, and since that time, the team has developed over 30 additional carwash locations.
Splash currently operates 27 carwash tunnels in Connecticut, Vermont and New York.
Splash has continued to accelerate its acquisition and development programs since partnering with Palladin Consumer Retail Partners in late 2018 with a number of new sites currently under development or near completion.
“Giving Splash number one a facelift was long overdue,” stated Fisher. “It took us some time to finalize the design and staying open through the construction project extended our finish date a bit.”
Fisher was instrumental in designing the “wave” element added to the front of the building.
“We felt that it tied in so nicely with our name and what we do,” added Fisher.
The renovations also included a remodeling of the retail store at the location.
Splash has reinvested over $3 million over the past two years into its facilities.
The investments have included both aesthetic improvements, evident in the Greenwich remodel, as well as significant equipment upgrades in many locations.
“There have been some great technological developments in wash equipment, soap applications and water purification systems over the past few years that we wanted to incorporate into our washes,” said Curtis. “Greenwich, for instance, has added a reverse osmosis system to purify the rinse water that we use to finish each car we wash. We want to make sure we stay on the cutting edge to produce the highest-quality wash experience for our customers.”