How to Start a Carwash: Build a business before the brand

How to Start a Carwash: Build a business before the brand

New startups must focus on developing the business instead of creating a brand.

Entrepreneur recently featured an article on its website titled, “Why Building Your Business Comes Before Building Your Brand,” which discusses why new startups must focus on developing the business instead of creating a brand.

“I know what you’re thinking, ‘Aren’t those the same thing?’ Or, ‘You need a brand to build your business,’” writes Kimanzi Constable, contributor, in the article. “Building a brand helps your business. But, how to do it and what it means are often confused. The result ends up being entrepreneurs chasing their tail trying to achieve a result that [comes] later in the process.”

In the article, Constable offers some advice for how to build a business:

  • Busy work. New business owners who aren’t fully aware of what they should be doing or are frustrated with a lack of progress often turn toward the busy work, such as building social media, buying ads, creating logos, etc. “The busy work makes you feel like you’re doing something,” explains Constable in the article. “You hope if you do enough of it, it will bring business. This isn’t a great strategy. There’s no ‘why’ behind it.” Startups need a clear plan. Sometimes new business owners will also turn to other successful startups to mimic their ideas. However, Constable notes in the article, “People do business with entrepreneurs who stand out, not blend in.”
  • Establish connections. When building a brand, advice is often given to put your business on a pedestal by listing all your accomplishments and coming off as hard to reach because you are so busy. However, people connect with people. They want to be able to relate. Relationship and referral marketing can help to build a business and create a loyal customer base. “If [customers] conclude they’ll never reach you through all the filters, they’ll think long and hard before they ever do business with you,” says Constable in the article. “Building a business in today’s world of social media and the Internet is all about connection. When you are approachable and relatable, people are shocked because all the ‘build your brand’ talk has hurt real connection.”
  • After building the business, then build the brand. Starting with a strong foundation is the best way to build a brand that people can connect with. To help craft a thriving brand, Constable suggests in the article to include an “about” page on your website that is personal; make sure to interact as much as possible; and gain exposure wherever you can.

Read the entire article about building before the brand here.

You May Also Like

Atlantic Street Capital invests additional money in ZIPS Car Wash

NEW YORK — The additional $70 million investment supports ZIPS’ operating strategy, member experience, leadership team and wash quality.

NEW YORK — In a press release, Atlantic Street Capital (ASC), a private equity firm that invests in lower middle market companies through an operationally intensive strategy, announced that it has made an additional $70 million investment to further support the operating strategy, member experience, leadership team and wash quality of its portfolio company, ZIPS Car Wash.

OPW releases new product add-ons, online store

DOWNERS GROVE, Ill. — Enhance your carwash operation with Washnetics® Tunnel Wash Components and OneShot™ Presoak.

opw-logo-feature
International Carwash Association releases Q2 2024 Pulse Report

WHEATON, Ill. — New, targeted questions give insights on trending marketing initiatives, growth opportunities and operators’ investment plans.

report-600300
Washworld Inc. announces new distributor

DE PERE, Wis. — By adding Washex, Washworld is now selling and servicing Washworld vehicle wash systems throughout Manitoba, Canada.

Mothers Automated Solutions enters automated car care sector

SCOTTSDALE, Ariz. — Mothers has introduced a comprehensive lineup of products designed for tunnels, in-bay automatics and self-serve carwashes.

Other Posts

Steel City Wash acquires Coates Car Care

PITTSBURGH — Steel City Wash LLC announced the acquisition of Coates Car Care, marking a significant expansion into Ohio.

mr-magic-car-wash-logo
El Car Wash donates $100,000 to Baptist Health Foundation

MIAMI — The donation from El Car Wash will support pediatric cancer research at Baptist Health Miami Cancer Institute.

el car wash florida logo
ZIPS celebrates 20 years with Folds of Honor partnership

PLANO, Texas — ZIPS Car Wash is giving scholarships to students sourced by the non-profit that helps families of fallen or injured soldiers.

Sud Stop opens first Alabama location

ORLANDO, Fla. — The new Sud Stop Car Wash in Meridianville, Alabama, launches as the company drives toward over a dozen carwashes in 2024.

sud-stop-feature