Starting a Carwash: Reach customers on the go with mobile tech - Professional Carwashing & Detailing

Starting a Carwash: Reach customers on the go with mobile tech

Take advantage of this opportunity to get your company in front of current and potential customers.

According to, more than half of American adults surf the Internet with their smartphones, making the need for a mobile presence essential for businesses.

Companies that have brick and mortar stores shouldn’t ignore this advice. Their websites should be mobile-friendly so consumers can use the websites successfully on their phones and tablets. The article offers a few tips to help small businesses utilize this technology effectively.

  1. Ask customers to check in and reward them. FourSquare, Google Plus, ShopKick, Spotit and Facebook allow customers to let others know they are at your carwash. Businesses can reward these customers with incentives like prizes and recognition for a certain number of visits, notes the article.
  2. Social media marketing. The article encourages owners to keep their business’ social media profiles up to date to keep users engaged.
  3. Text marketing. Allow customers to sign up to receive special text messages, alerts and rewards when they join a text campaign, shares the article. You can offer customers rewards in exchange for taking a survey or other specific action.
  4. QR codes. Quick Response codes “[allow] users to access a specific content area in order to obtain a special reward or to take advantage of a specific promotion,” reports the article. Users can download QR scanners for free onto their phones. Businesses can create their own codes using websites like
  5. Mobile customer service. Let customers track orders, payments, etc., using their phones. You can also respond to questions quickly using this method.
  6. Mobile directories. Many people use mobile directories instead of the phone book yellow pages, claims the article. Make sure you are registered with mobile directories like Yelp, Google+Local and YP (Yellow Pages).
  7. Create a mobile app. Apps can be used to provide unique content different from your other digital presences, says the article. “Eighty-five percent of smartphone users surveyed feel more at ease navigating an app than a mobile version of your website.” Apple's iOS apps usually generate almost four times the revenue as Android, but they can also be more complicated. Websites and professionals can help you get your app started.

People use smartphones to look up information and pass the time, according to the article. Large and small businesses can take advantage of this opportunity to get their companies in front of current and potential customers.

Click here to read the entire article.

You May Also Like

Letter to the editor: Carwash site analysis

One of our readers emphasizes the importance of proper and complete site analysis.

In the March issue of this publication, I wrote an article titled, “Site insights.” The article offered practical best practices for operators looking to build a new carwash. Among other questions relevant to site selection and design, I asked Henry Shine of WhiteWater Express Car Wash and Michael Murry of Champion Xpress Carwash, “What does a modern carwash look like in 2022?” 

Promoting 101: How to advertise your carwash

From your social media presence to your logo, is your business’ advertising working?

Why and how to capture consumer data

Tips and best practices to implement without hampering production.

The battle for data

Tech giants are remodeling how businesses leverage customer data.

data, Big Tech, cybersecurity
5 habits of highly successful businesses

These social media habits will grow and brand your business.

social media, habits

Other Posts

OPW’s ICS and Rinsed join forces to provide more streamlined services

BETHLEHEM, Pa. — The Rinsed software pairs with ICS’ point-of-sale technology to help carwash owners reduce credit card declines.

By the books

Why your records should be timely, organized and understood.

PayRange launches #IHEARTPAYRANGE contest

PORTLAND, Ore. — One grand-prize winner will receive free purchases for a year; nine additional winners will receive free purchases for a month.

New carwash marketing agency opens in South Florida

MIAMI — The agency’s team of experts will work closely with clients to create custom solutions to improve their overall brand image and increase their online visibility.