Starting a Carwash: Reach customers with the right email marketing program - Professional Carwashing & Detailing

Starting a Carwash: Reach customers with the right email marketing program

Build and maintain a loyal, repeat customer base by communicating through email messages.

According to smallbiztrends.com, 7.5 percent of all gained customers come from email marketing. This number is better than Facebook or Twitter, and represents a 4X growth since 2009. Carwashes rely on return customers, so this trend is huge for these businesses.

Having a reliable email marketing service is important to staying in touch with customers. The article presents several steps to help you ensure your email marketing initiatives help your business succeed.

Define your marketing goals

Determine your key marketing needs and how email marketing can help accomplish them, says the article. Email campaigns should be readable on mobile devices in addition to desktop computers. This allows your customers on-the-go to stay in touch with your business.

Email marketing services all have different prices features, so you’ll need to figure out what your business needs, notes the article. Many services also offer professional consulting services. They can be costly, but they can also help you.

Review your costs

Balance the cost of the program against its potential for return, shares the article. Entrepreneurs also under- or over-invest, and the key is to choose the product with the highest chance of delivering positive returns.

Many services base pricing on the amount of subscribers you have, so be sure you will not outgrow whatever you choose in the near future, states the article. Free trials can be good ways to decide which service to use. You can also get to know the customer service side of the business during this time.

Get great analytics

Through experimenting with different email templates, you will find out which templates and copy are the most effective for your audience, reports the article. You will need good analytics to ensure you can determine this.

Hubspot and Google Analytics are other tools that can help you analyze your audience and determine what works best for them, says the article.

Click here to read the entire article.

You May Also Like

Get in the carwash game

How first time carwash owners can find financing.

After multiple years of strong growth, the carwash industry is facing a bit of a cooldown. The current market is seeing an increase in supply and a lower demand for new carwash locations after a two-year mad dash to buy carwash locations nationwide. The original goal was to get as many locations as possible on the market. It didn’t matter if you had two carwashes right across the street from each other — people wanted to break into the market. 

Owning versus leasing property

Which real estate decision is right for your business?

Letter to the editor: Carwash site analysis

One of our readers emphasizes the importance of proper and complete site analysis.

Site insights

The state of site selection and design from two operators’ perspectives.

Keeping site selection in sight

The importance of site selection and the growing need for updated design.

Other Posts

Carwash celebrates six decades serving city

TORRINGTON, Conn. — Russell Speeder’s acquired the site, formerly named Olympic Car Wash, in June 2023.

PRT introduces 22 new Complete Strut Assemblies products

The new items come to expand the PRT portfolio in the North American market and represents more than 12 million vehicles in new coverage.

ADD Group is presenting various product lines at AM Shanghai 2023 

The group will be exhibiting a full line of shocks, struts and complete strut assemblies, besides air shocks, strut mounts, motor mounts and engine sealing parts.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.