Tips for improving social media marketing - Professional Carwashing & Detailing

Tips for improving social media marketing

CLEVELAND — While setting up a social media page may be easy, creating an engaging marketing strategy is not, according to Small Business Trends.

CLEVELAND — Creating an effective content marketing strategy can be the distinction between having a voice on social media, and having an engaging voice on social media, according to Small Business Trends.

Sharing your content multiple times is important to reach maximum engagement, notes the blog. There are numerous reasons why people might not see your initial post. On Facebook, your content only extends to a small portion of your entire audience, usually under 20 percent. On Twitter, many people are seeing so many messages that they don’t view each one.

More articles on: Social media

It’s also important to take account of when you post, as a post early in the morning in New York isn’t likely to be seen by someone living in Los Angeles. Also, people view social media at different points in the day, and if you're only posting at a certain time, you're missing out on connecting with part of your audience. Repackaging the same message throughout the day can improve your visibility.

Picking two different headlines to run for a post, and then analyzing which one generated more results, the blog states, is one way of determining how to deliver your message to your audience.

The full article goes into more detail about marketing to specific demographics, and how to use LinkedIn to expand your contact base.

To read the full story, click here

You May Also Like

Summit Wash Holdings announces $200M+ growth investment 

PALM BEACH GARDENS, Fla. — The carwash company is committed to strategic growth opportunities in existing markets.

PALM BEACH GARDENS, Fla. — Summit Wash Holdings, a membership-focused carwash group established in 2022, announced in a press release it has received more than $200 million in debt financing to continue expansion in Central Florida, Connecticut and New Jersey.

Summit, which currently operates 54 sites, will use the funding to nearly double its location count with plans to surpass 100 locations by mid-2025.“This significant investment in Summit Wash Holdings marks a milestone in our journey,” said Dan Pittman, CEO of Summit Wash Holdings. “The funding supports brand expansion as well as our commitment to our customers and the communities we serve.”Established in 2022 and headquartered in Norwalk, Connecticut, and Palm Beach Gardens, Florida, Summit was initially formed through a partnership with Russell Speeder’s Car Wash, a 21-site family-owned carwash platform with locations primarily in the Northeast and Omaha, Nebraska.

National Carwash Solutions announces new CCO

GRIMES, Iowa — The new NCS CCO will leverage extensive experience in engineered products markets to enhance sales and marketing strategies.

Mark VII Equipment new CEO

ARVADA, Colo. — Mark VII’s new CEO, Uwe Scharfy, took his position on May 1, bringing a wealth of knowledge and leadership to the company.

mark vii logo
IGL Coatings USA welcomes new leaders

SARALAND, Ala. — The company has made a transition in ownership and leadership, passing the reins to Mike Karlen and Dustin Jackson.

igl new leaders
ZIPS Car Wash celebrates over 40,000 teachers and nurses

PLANO, Texas — The honoring of teachers and nurses helped celebrate them for two national appreciation days.

ZIPS Car Wash celebrates over 40,000 teachers and nurses

Other Posts

DRB announces new regional sales representative

AKRON, Ohio — Matthew Skaggs will serve the Northeast region for tunnel sales at DRB and has been with the company for nearly 30 years.

National Carwash Solutions unites chemistry brands

GRIMES, Iowa — NCS Chemistry sets a new standard for operational excellence and sustainability by combining the three brands.

National Carwash Solutions unite chemistry brands
Rinsed acquires Ignite Wash

NEW YORK — The acquisition will empower operators with cutting-edge CRM technology for enhanced customer interactions and increased revenue.

rinsed logo
ISTOBAL reaches turnover of 156 million euros in 2023

VALENCIA, Spain — The group maintained solid profitability driven by its service line and improved operating margins in key markets.