HOLLAND, Mich. — Tommy’s Express is pleased to announce the acquisition of Navigate Creative Works, a provider of strategic marketing, branding and advertising services including graphic design, web development, brand strategy, digital and social marketing and video production, according to a press release.

As part of the acquisition, Navigate President Rob Stam will be assuming the role of director of marketing for Tommy’s Express and its sister company, Tommy Car Wash Systems, the release continued.

According to Ryan Essenburg, president of Tommy’s Express, “As we experience rapid growth with an increasing number of washes opening each year, we needed to strengthen our marketing capabilities. Acquiring a strong company like Navigate, with their deep experienced and a talented team, provides us the opportunity to quickly ramp up our marketing abilities and processes. This allows us to effectively support our franchise partners while greatly increasing our brand awareness to the general public.”

Navigate will continue to serve its existing clients in addition to managing the marketing needs of the fast-growing Tommy’s Express franchise, the release noted.

This will provide both parties with a significant advantage, ultimately delivering franchise partners a reliable and skilled marketing team with broad perspective covering a variety of industries and markets, the release concluded.