Using Facebook, YouTube and review sites to maximize customer engagement - Professional Carwashing & Detailing

Using Facebook, YouTube and review sites to maximize customer engagement

Social media has become so pervasive that it is no longer a question of if a business should use it, but how a business should use it.

Social media has become so pervasive that it is no longer a question of if a business should use it, but how a business should use it. Social media shouldn’t just be treated as a way to promote your business, but also as a way to maintain and develop relationships, and have a two-way communication with your audience.

In an educational session at The Car Wash Show™, Patrick O’Malley, a social media and search engine optimization expert (SEO), spoke about how YouTube is an underrated and misunderstood social media platform. O’Malley said that Google, which owns YouTube, is likely to place user posted videos highly when a person searches Google, and because of that, videos are a valuable resource.

More articles on: Social media

Another thing O’Malley stressed is to work with customers to find a way to have them review your website. Google Reviews, Yelp and other review websites, can play a major role in how customers perceive your business. If you can find ways to encourage customers to use these websites and review your business, then you will encourage future growth.

Facebook is the world’s most popular social media platform, and learning how to engage customers on the platform is one of the most important things in all of social media. O’Malley said Facebook is about creating a conversation, and not trying to oversell your business. When a Facebook Business Page is started, around seven percent of people who Like the business initially see each post, which is very low. However, that number will go up significantly when your business creates a two-way conversation, and people respond to your posts.

More articles on: Australia

The way a business creates interest in a page is by posting unique content, O’Malley said. Make your posts into questions like, “Why do you use a car wash over washing at home?” People like to respond to questions, and asking things your audience cares about is important for two-way communication. Adding humor is another way to engage your audience. Post, “You say you come for the car wash, but we all know you’re really here for the café,” and people are much more likely to respond over a statement like, “Come visit our coffee shop and get a car wash while you’re at it.”

It’s always important to remember that social media is about engaging your audience, and not selling them on your business. If people find what you’re saying interesting, they’re more likely to use your service, but you can’t sell them on your wash, you need to sell them on engaging in your social media pages. Then additional sales and customer loyalty will come with that.

You May Also Like

ModWash to make a splash this summer in Tappahannock, Virginia

TAPPAHANNOCK, Va. — This is the first ModWash location in the state. Customers can purchase a single wash or a ModMembership.

TAPPAHANNOCK, Va. — Tappahannock’s first ModWash will have a contagious vibe with a wide range of the latest technology and amenities, the company said in a press release.

From free vacuums and air tools to automatic mat cleaners, microfiber towels and their Mod Air freshener, with every wash, ModWash said its primary goal and promise is to offer outstanding customer service and provide a clean and friendly environment to chill and baby your car or truck.

OPW’s ICS and Rinsed join forces to provide more streamlined services

BETHLEHEM, Pa. — The Rinsed software pairs with ICS’ point-of-sale technology to help carwash owners reduce credit card declines.

Super Star Car Wash expands into Colorado with first location in Falcon

PHOENIX — Additional locations will open intermittently with express washes in the Colorado Springs and Denver areas.

Express Wash Concepts appoints chief development officer

COLUMBUS, Ohio — Van Bremen brings more than 20 years of experience leading high-performance teams and developing data-driven strategies across multiple industries.

WhiteWater Express acquires Bubble King Car Wash

HOUSTON — Bubble King will be rebranded under the WhiteWater Express banner and offer WhiteWater’s signature services.

Other Posts

Access Holdings’ Spotless Brands announces $600 million growth capital raise

BALTIMORE — The strategic growth capital investment will support the execution of Spotless Brands’ expansion strategy.

Kleen-Rite acquires vending machine manufacturer Laurel Metal Products

COLUMBIA, Pa. — The move will streamline the process of building and stocking Laurel products.

M&A, mergers, acquisitions
Turbo Tint’s Greg Goodman named IFA Franchisee of the Year

ORLAND PARK, Ill. — Goodman has been a franchise owner in the Moran Family of Brands system for more than 25 years.

Matthews closes four-property express carwash portfolio in Iowa

NASHVILLE, Tenn. — The Shine Shop Car Wash Portfolio was acquired by Rocket Car Wash, a national chain looking to expand.