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Marketing and Advertising

Wash offers 24-hour rain guarantee

THORNBURY, Victoria, Australia — Grand Wash Auto uses a clever marketing technique to lure in wary customers.

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THORNBURY, Victoria, Australia — According to the Grand Wash Auto Twitter page, found at https://twitter.com/grandwashauto, customers are given a free carwash if it rains within 24 hours of the original wash.

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A message on the wash's Facebook page states: Caught in the rain after getting your car washed?! Never fear the 24 hour rain guarantee is here….just come back within 24 hours receipt in hand and we'll make sure you get a freebie to the same.

Read also: Sneak peek: Creating customer loyalty

Grand Wash Auto is a family-owned carwash that includes a 140-foot express tunnel. According to the carwash's website, the business's goal "is to provide a refreshingly positive car wash experience and change the way people view car washing."

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