In Professional Carwashing & Detailing’s upcoming October issue article titled, “Turn potential into profits” by contributor Jim Utterback, the author discusses the factors that customers use to decide which carwash to frequent and how carwash owners and operators can use these factors to draw them to your wash.
Utterback prefaces the article with some uplifting industry statistics. “Were you aware that, according to the International Carwash Association (ICA), more than two billion cars are washed each year in North America, resulting in nearly $15 billion in retail sales? That translates into 5.5 million vehicles washed daily for a total of $41 million in sales every 24 hours.”
Utterback continues, saying, “Were you also aware that U.S. Census Bureau data shows that over the past 15 years, the carwash industry has seen a 69 percent increase in vehicle owners using carwash facilities rather than tackling the chore themselves? … All those facts and figures translate into one thing: Vehicle owners visit carwashes now more than ever.”
So, what are these factors that customers take into account? Below, we’ve highlighted the main points about the eight factors to draw customers to your carwash.
- Be price sensitive. Whether we like it or not, customers view high prices without value as a deal-breaker.
- Location, location, location. Be sure to ask the critical questions before deciding on an address.
- Maintain curb appeal. Prospective customers will turn into passersby if your site is dingy.
- Provide an exceptional experience. After attracting customers, keep them with something they can’t get anywhere else.
- Generate positive reviews. Review sites can be your business’ best friend or worst enemy. You decide.
- Capitalize on high traffic areas. Strip malls and shopping centers can be real business builders for a carwash.
- Save customers time. People want convenience these days, and they’re willing to pay for it.
- Nice and dry. Top notch equipment, including dryers, can enhance customer satisfaction.
Be sure to read the entirety of the article when it’s published.
