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Marketing and Advertising

Wash Wisdom: Building a company name and reputation

A good company name will pay you back countless times during the course of your business’ operations.

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Developing a company name

The editors of Professional Carwashing & Detailing are currently working on the August issue of the magazine. In the issue, our reader profile tells the story of a carwash with a clever company name and carwash theme. In the professional carwashing industry, owners can benefit from a creative company name and theme for their wash.

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In a recent article posted by the Cape Cod Times, the author shares the following best practices when developing your company’s name:

  • Consider your mission statement.
  • What type of business do you want to communicate with customers?
  • Is it easy to pronounce and will it challenge your exit strategy?
  • Brainstorm different company names with team members.
  • Research your leading company name candidates.
  • Consider any long term ramifications.

Read the entire article here.

Preparation for the big day

With NRCC 2016 just a few short weeks away, carwash owners and operators who are expecting to attend should start preparing now. In this Wash Wisdom Wednesday post, we would like to take a look at how carwash owners and operators can prepare for events, such as NRCC 2016, and big meetings in general.

In a recent blog post by the Democrat & Chronicle, the author gives meeting attendees some guidelines to follow when maximizing their time at a meeting or an event.

NRCC 2016 and other carwash-related shows feature several presentations that are usually hosted in large rooms. In this blog post, the author suggests that if your primary goal is to network and meet people, “you may want to arrive early and network with the crowd before they head to their seats. Once people are heading to their seats the room can be difficult to navigate.”

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Roundtables can be challenging to start conversations at so the blogger recommends an ice breaker to get the conversation started.

Once the presentation starts, socializing is over and you should then turn your attention to the speaker. If you are interested in connecting with anyone at your table or at the event, you should do so after the presentation concludes.

Preparation is critical and event etiquette is a learning process.

Read the entire blog here.

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