Wash Wisdom: How to create a winning domain name - Professional Carwashing & Detailing

Wash Wisdom: How to create a winning domain name

Even if you don’t plan to build the website soon, choose the domain name now.

According to the article “5 Tips to Choosing Your Winning Business Domain Name” by Verisign on www.marketingland.com, your company name is the face of your brand, and it can either help or hinder your success. Since names are the first thing a potential customer will see or hear, you need to make an impact with an attention-grabbing or credible-sounding name.

And, in the digital age, your brand name online is just as important as what it is offline. As such, Verisign offers these five tips to creating a domain name that will bring you success:

  • Choose your domain name before registering your business. It doesn’t matter if you’re just in the thought stages, developmental stage or a year away from opening the doors — register your domain name as soon as you can and hold onto it until you need it.
  • Be flexible with your naming options. Your domain name may be the name of your business. Or, if there are multiple businesses with that name and domain name, you may need to choose another option. You can localize it (nyccarwash.com), use a keyword (waterlessdetailing.com) or a phrase (drivingclean.net). (Please note that these are example URLs and not active ones.) Be creative — you never know what you can come up with when the creative juices start flowing.
  • Think about the future. Don’t settle for a name, and don’t come up with a placeholder now, only to think, “I’ll get the domain name I really want once the business grows.” Create a domain name now that won’t limit you as your business expands. For instance, incorporating a city or state into the name makes sense if you want to stay local, but if you want to expand across state lines in the future, will that work? Should you promote the main service you have now when you may offer additional services or products in the future?
  • Don’t get creative with the domain extension. What’s on the right of the dot is just as important as what’s to the left. If you want to be creative, use that creativity on the left side of the dot. Use a top-level domain that’s common and trusted, such as .com or .net.
  • Use a domain name generator. If you’re having trouble coming up with a domain name on your own, try a domain name generator, such as NameStudio, to help you brainstorm some ideas.

Related: Wash Wisdom: 11 online branding mistakes to avoid

Read the original article here.

You May Also Like

5 habits of highly successful businesses

These social media habits will grow and brand your business.

social media, habits

Many carwash owners struggle with getting on the social media bandwagon. What do I post and where? How many times should I post? How do I create content? What are keywords? It can all be very confusing. 

This article will give you five social media habits to help you grow and brand your business. Carwash owners need to set out there and brand their businesses to stay in front of current and potential customers. Social media platforms, such as Facebook, Instagram, TikTok, Twitter and others, allow carwash owners to effectively connect and engage with a wider audience of potential customers. 

Membership tips and tricks

Proven methods to add more monthly wash club customers.

membership, loyalty
Text message marketing

Six ways to attract and retain customers with SMS.

text message marketing, SMS
The new rules of crisis management

Three surprising reasons your crisis management plan may fail.

crisis management, failure, burnout, tired, work
What customers want

Effective techniques to help customers find what they’re looking for.

customer, customers, wants, needs, experience

Other Posts

Customer subscriptions: from transactions to relationships

This new way of purchasing carwashes is a win-win for all parties involved.

9 new technologies transforming the modern carwash

Innovation is now the name of the game.

touchless carwash, tunnel
How to efficiently move your carwash: 9 tips

A relocation can be both exciting and challenging.

moving, boxes, business, office
PC&D hosting free webinar on SMS marketing

AKRON, Ohio — The webinar, titled SMS Marketing 101 for Carwashing & Detailing Businesses, will take place Nov. 9, 2021.