According to the video “3 Great Ways to Use Instagram Stories to Market Your Business” on Entrepreneur’s website featuring contributor Neil Patel, if you thought Snapchat was a popular app, Instagram is even more so.

In the video, Patel claims, “More people are using Instagram stories than they are using Snapchat.” Thus, Patel offers three tips on how to use and maximize your Instagram story potential:

  • Build anticipation.
  • Tell a story.
  • Showcase what you’re doing.

Related: Wash Wisdom: How to use Facebook for business

Patel goes on to explain how you can implement these three tips specifically in your Instagram stories. You can watch the video below to learn more.

Watch the video and read the original article here.