What's Working at Your Wash? - Professional Carwashing & Detailing

What’s Working at Your Wash?

This month's tip was brought about by a contest that CarWash College is currently holding.

CWC_600x160_TipBanner_201202.jpg

This month’s tip was brought about by a contest that CarWash College is currently holding. We are giving away an Extreme Marketing Makeover with prizes and services totaling over $9,000.00. I have been reading the submissions for the contest before compiling them into the AutoLaundry folder – who will select the winner – and have seen huge disparities in the submissions.

Some locations desperately need help while other locations are doing a great job. This disparity got me to thinking, what are car wash locations doing that works well? Have you tried something lately that has been a huge success in either bringing in new customers or retaining current ones? Have you done a promotion that raised your average per car? If you have, I’d like to share it with fellow car-washers so send me a short note with what has worked for you! My contact information is listed at the end of the article.

If nothing springs to mind then perhaps this would be an opportune time to step back and review your marketing program. Do you even have one? If you do, is it working? Are you spending too little or too much? Are you communicating the right message to your customers? Often in tight economies, people cut costs by reducing marketing and advertising budgets. This is exactly opposite of what should happen. If the customer doesn’t know you exist how can they buy from you? And, if your competition has scaled back on marketing and advertising their site, then you should view that as an incentive to do more marketing and advertising. After all, the customer doesn’t know about them because they aren’t advertising.

I look forward to receiving your feedback on “What’s Working at Your Wash”! If you’d like to learn more and/or enter the Extreme Marketing Makeover contest visit www.CarWashCollege.com/win.

Robert Andre is the President of CarWash College™. Robert can be reached at [email protected]. For more information about CarWash College™ certification programs, visit www.CarWashCollege.com or call the registrar’s office at 1-866-492-7422.

You May Also Like

Mentoring through a changing workforce 

How carwash operators and detailers can overcome a changing workforce with mentoring.

Boomers will soon have left the workforce. There are not enough career-technical education schools, instructors or students to meet demand. At the time of writing this article, unemployment is a super low 3.4%, which means most unemployed people are not capable or interested in work. The worker shortage is a worldwide phenomenon. 

It’s time to move beyond memberships

Here’s why carwashers should focus on retail customers more.

The tale of retail

Non-members account for a large majority of unique vehicles visiting a carwash each year.

Loyalty hits the metaverse

How a popular carwash is leveraging NFTs to gain members.

Signs of improvement

Updating your signage can lead to a huge ROI.

Other Posts

Carwash celebrates six decades serving city

TORRINGTON, Conn. — Russell Speeder’s acquired the site, formerly named Olympic Car Wash, in June 2023.

PRT introduces 22 new Complete Strut Assemblies products

The new items come to expand the PRT portfolio in the North American market and represents more than 12 million vehicles in new coverage.

ADD Group is presenting various product lines at AM Shanghai 2023 

The group will be exhibiting a full line of shocks, struts and complete strut assemblies, besides air shocks, strut mounts, motor mounts and engine sealing parts.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.