BIRMINGHAM, Ala. — Opportunities to make positive impressions are limited, and business owners with disgruntled customers especially need to take advantage of these few chances, according to

The article notes that a business will lose customers at times no matter how good its products and services are. While not everyone can be won back over, no one should entirely be disregarded either.

According to recent research, 93 percent of customers will not change their opinions “about a company if it didn’t act quickly to remedy a bad experience,” stated the article.

Read also: Four different customers, four different experiences

One in five customers will not trust a brand again after one bad experience. One quarter of customers will switch brands completely, reported the article. This makes remedying a bad situation even more important.

Here are some things you can do to keep customers at your business:

  • Monitor social media sites and public forums for negativity surrounding your business.
  • Be transparent about your services and what you do so customers know what to expect.
  • Act quickly. Contact customers immediately to talk about the situation.

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