Webinars - Professional Carwashing & Detailing
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Webinars

On-Demand Webinars
Carwash Water Recycling Explained
Sponsored by NCS and Sonny’s CarWash Water
Date: April 19, 2022

This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.

Many carwash operators reuse water, and those that do not face an expensive reality in the future. Water and sewer rates as well as associated regulations are expected to continue to skyrocket moving forward. Creating efficiencies in your carwash’s water recycling plan is smart for the environment and your business’ bottom line.

In our final free webinar of this series, we look at how you can recycle carwash water to save money and the environment.

Site Selection and Design by the Numbers
Sponsored by NCS and Sonny’s CarWash Water
Date: March 09, 2022

This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.

The number of carwash locations has been increasing over the past decade and investors continue to scour the country looking for the best A-plus sites they can find. But, what is an A-plus site? Also, when an investor finds an ideal location, how can he or she stand out in the highly competitive carwash market?

Growing Unlimited Wash Membership
Sponsored by NCS and Sonny’s CarWash Water
Date: March 29, 2022

This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.

Carwash membership plans must convey service value and convenience in order to grow and become popular. The benchmarks a wash should set for its operation will vary from site to site, but there are some industry best practices that can help operators initiate, manage and grow a successful unlimited wash program.

How to Reach Carwash Owners Through Digital Marketing in 2022
Sponsored by Professional Carwashing & Detailing
Date: January 26, 2022

Looking for new ways to reach carwash owners/operators and detailers? Digital marketing offers trackable programs that can extend your reach into these car care markets.

Elevate Your Digital Marketing in 2022
Prominent search engines, like Google, continue to prioritize quality, reputation-based content. Additionally, industry research shows that buyers rely on multimedia content, especially video, when making important product decisions. Digital marketing has the potential to incorporate your company’s message in the mix around high quality content at a critical point during the journey to purchase.

If you’re a marketer who targets carwash owners/operators and detailers, this special webinar will educate you on the most effective ways to use different platforms. Our expert presenters have decades of experience on different facets of the digital landscape.

Key Points

  • Finding success with social media
  • The write less and post more social strategy
  • Educating an audience with webinars
  • Audience targeting tactics
  • The power of sponsorships
  • Email marketing tips
SMS Marketing 101 for Carwashing & Detailing Businesses
Sponsored by Podium
Date: November 09, 2021

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.

Includes insights on:
• How to market like a human with personalized messages
• How to increase responses and promotional engagement
• How to provide value to your opt-in list

Perfecting the Science of Chemical Applications
Date: December 14, 2021

This webinar is part of "How to Improve Your Carwash in 2022: A 3-Part Webinar Series." Sponsored by Amplify, Qual Chem, & Sonny's.

Today’s carwashes can offer attractive and entertaining elements throughout the wash process, but chemicals are more than meet the eye. Many customers might not realize that, under the foam and lava, the applications of leading carwash chemicals are scientifically engineered to achieve a desired result during each phase of the wash process.

In our final free webinar of this series, we look at how you can take your chemical applications to the next level.

Preparation for Buying or Selling a Wash
Date: November 08, 2021

This webinar is part of "How to Improve Your Carwash in 2022: A 3-Part Webinar Series." Sponsored by Amplify, Qual Chem, & Sonny's.

The market is currently being flooded with new investors, including private equity firms, looking to capture the opportunities that today’s modern carwash industry is offering. The market’s top conveyor chain operators are acquiring and building at a rapid pace. What does all this mean for the future of the market?

During this free, 60-minute webinar, hear from speakers who are on the front lines of this merger and acquisition (M&A) activity. See what options you currently have as an operator.

Tunnel Layout and Setup
Date: October 28, 2021

This webinar is part of "How to Improve Your Carwash in 2022: A 3-Part Webinar Series." Sponsored by Amplify, Qual Chem, & Sonny's.

Designing a carwash tunnel to achieve the optimal version of clean, dry and shiny is both an art and a science. If you’re currently building or planning to build a tunnel carwash or thinking about investing in the carwash industry, this free, 60-minute webinar will walk you through everything you need to know about setting up your tunnel business for success from the start.

6 Local SEO Myths that Need Busting for Carwashing and Detailing Businesses
Sponsored by Podium
Date: May 06, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk onto the lot, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join us to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly.

3 Tips for Engaging with Customers in 2020 and Beyond
Sponsored by Podium
Date: December 10, 2020

Consumers today crave convenient and frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Car washing and detailing businesses that don’t prioritize customer expectations are more vulnerable.

Meet the needs of your customers today with business text messaging. Join us while we delve into the results of Podium’s 2020 State of Business Texting report and provide key insights on what businesses need to do to effectively implement a text messaging strategy.

Video Series

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