In the carwash market, one of the most detrimental responsibilities operators can postpone is scheduled site and equipment maintenance. Which critical carwash components and areas should operators invest maintenance time and resources? Find out in part three of our webinar series. Topics include:
- Routine maintenance best practices
- Preventive maintenance
- Developing a maintenance plan
- Cost of maintenance versus complacency.
How have graphene-based and ceramic-based chemicals impacted carwash results? These two leading applications are not only great marketing eye-catchers, but these chemical investments are also effective protective coating applications that can take business to new heights with leading results. In part two of our webinar series, topics will include:
- Explaining ceramic-infused chemicals
- Explaining graphene-infused chemicals
- Pricing these services
- Next generation of protective coatings.
Why should an operator invest in new technology, such as market-leading point-of-sale equipment, license plate reader technology or conveyor belts? In part one of our webinar series, we will take a look at the most innovative new products, systems and tech that has hit the carwash market over the past decade and see how these new developments can impact your operations and customers. We’ll cover such topics as the following and much more:
- Outstanding market innovation
- The potential of new technology
- Cost analysis and profit potential of upgrading
- Retrofitting and renovating a site.
Was your business impacted during the pandemic? If your answer is yes, your business could be eligible to receive up to $26,000 per qualifying employee through the Employee Retention Credit. Passed as a part of the CARES Act in 2020, this tax credit is available to help businesses recover from the economic fallout that occurred.
In this webinar, we'll do a deep dive into the history of ERC and explain how a business can claim these funds. We'll also explain how filing for the tax credit doesn't have to be a headache.
Here are some of the key things you'll take away from the webinar:
- What is the ERC?
- Who can qualify for the tax credit?
- What are some common misconceptions surrounding ERC?
- How you can file for this credit through Stenson Tamaddon.
This webinar is part of "Accelerate Success in Carwashing: A 3-Part Webinar Series." Sponsored by Sonny's
Good things can come in small carwash packages. With leading technology and design, manufacturers and builders are effectively constructing small-footprint tunnel operations with big impact. Whether you’re looking to build on a small lot or looking to renovate an existing bay wash, this webinar is for you.
Topics include:
- What is a mini tunnel?
- Why consider a compact tunnel
- Benefits and limitations
- Profit and car count expectations
This webinar is part of "Accelerate Success in Carwashing: A 3-Part Webinar Series." Sponsored by Sonny's
The U.S. smartphone market is one of the world’s largest. According to Statista research, in 2021, there were approximately 298 million smartphone users in the country. Carwash customers have transitioned to digital for most of their informational and purchasing needs. But, are operators fully taking advantage of this now mainstay communications channel to reach customers? In part two, experts look at creative and effective ways to elevate your digital marketing.
Topics include:
- Customer data: How to get it? What to do with it?
- Have customers wanting more
- Selling memberships, driving revenue and profit
This webinar is part of "Accelerate Success in Carwashing: A 3-Part Webinar Series." Sponsored by Sonny's
As the professional carwash industry matures and transforms from primarily mom and pop, family-owned and -operated to more large corporations, how are investors impacted? In part one of our webinar series, we look at the challenges and opportunities new investors have in the market today.
We’ll cover such topics as the following and much more:
- Market update
- Profit potential
- Current competitive climate and opportunities
- Where to get started
Local search is the lifeblood for any business in today’s world. The same is true for local carwashes and auto detailers. Finding new customers and encouraging repeat visits from existing customers often relies on your business’s online presence and how you show up digitally. Join us in this free webinar as we bust local SEO myths and cover 5 ways to up your local search strategy.
In this webinar, you’ll learn:
- Why local search is a critical marketing strategy
- What to prioritize as you manage your online presence
- How to optimize your online Google Business Profile to help you find more customers
This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.
Many carwash operators reuse water, and those that do not face an expensive reality in the future. Water and sewer rates as well as associated regulations are expected to continue to skyrocket moving forward. Creating efficiencies in your carwash’s water recycling plan is smart for the environment and your business’ bottom line.
In our final free webinar of this series, we look at how you can recycle carwash water to save money and the environment.
This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.
The number of carwash locations has been increasing over the past decade and investors continue to scour the country looking for the best A-plus sites they can find. But, what is an A-plus site? Also, when an investor finds an ideal location, how can he or she stand out in the highly competitive carwash market?
This webinar is part of "Flowing and Growing in Carwashing: A 3-Part Webinar Series." Sponsored by NCS & Sonny's CarWash Water.
Carwash membership plans must convey service value and convenience in order to grow and become popular. The benchmarks a wash should set for its operation will vary from site to site, but there are some industry best practices that can help operators initiate, manage and grow a successful unlimited wash program.
Looking for new ways to reach carwash owners/operators and detailers? Digital marketing offers trackable programs that can extend your reach into these car care markets.
Elevate Your Digital Marketing in 2022
Prominent search engines, like Google, continue to prioritize quality, reputation-based content. Additionally, industry research shows that buyers rely on multimedia content, especially video, when making important product decisions. Digital marketing has the potential to incorporate your company’s message in the mix around high quality content at a critical point during the journey to purchase.
If you’re a marketer who targets carwash owners/operators and detailers, this special webinar will educate you on the most effective ways to use different platforms. Our expert presenters have decades of experience on different facets of the digital landscape.
Key Points
- Finding success with social media
- The write less and post more social strategy
- Educating an audience with webinars
- Audience targeting tactics
- The power of sponsorships
- Email marketing tips
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.
Includes insights on:
• How to market like a human with personalized messages
• How to increase responses and promotional engagement
• How to provide value to your opt-in list
