Auto Detailing Business

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Detailing your services
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detailing, need, price
Selling need, not price

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How to clean an engine

Eleven steps to cleaning a car engine safely.

engine cleaning
Carpet extractors vs. vapor steam cleaners

Get the best of both cleaners.

steam cleaner, carpet extractor
To detail or not to detail?

The difficult question facing many carwash operators is: Should they commit to a program of “professional detailing”?

detailing, polisher, detail
The truth about the origins of scratches and swirls

Contrary to popular customer belief, carwashes do not scratch cars.

scratches, swirls, swirl marks
Brighten up sales with headlight restoration

Shine a high beam on this additional profit center.

headlight restoration
Express plus

The carwash concept of the future.

express plus detailing
How to price auto detail services

Don’t sell price; sell need and value.

car, steering wheel, money
Detailing during a pandemic

Know the terms and establish safe cleaning protocols.

detailing, pandemic, sanitizing, disinfecting, IDA
The evolution of express detailing

A look at how the carwash industry spurred innovation in the detailing market.

detailing, express detailing, polisher, wax
Profitability in paint correction

Learn the 5Ps of paint correction to create efficiency and profits.

detailing, paint correction, waxing
Setting the right prices for detailing

How to raise your detailing prices without losing customers.

time, money, scales, prices
Causes and treatments for micro scratches

A detailing expert shares tips for these common surface issues.

detailing, polishing, micro scratches, car