My advice to those just starting out is to do your homework and know the market before you develop your business model. Be able to keep your business relevant by recognizing shifts in the market and adjusting accordingly once your business has been established.
While the automatic carwash and the waterless wash industry don’t always agree on everything, they do have some things in common; namely, providing an environmentally friendly car cleaning service. There’s also a lot the automatic carwashing industry can learn from innovation in the waterless market, and how these companies present their services.
CHICAGO — The ICA has found numerous successful ways to engage audiences with its WaterSavers program, many of which can help others in the carwash industry learn how to better work with the media.
Each carwash has its own unique story on how they began saving water and the motivating factors for doing so. The four carwashes covered in this piece range from tunnels to hand washes to mobile locations, and have all found their own path to water savings and successful business.
The carwash industry’s reputation for conserving water while being environmentally friendly has improved greatly in recent years.
“We as a society view autism as a disability that deserves sympathy,” said the co-founder of Rising Tide Car Wash Tom D’Eri, but at this unique business, where 80 percent of the workers are autistic people, it’s viewed completely differently.
The memory of a lackluster vacuum can stick in a customer’s mind for quite some time, and lead them to frequenting another wash. Thankfully, there are many ways to keep the suction on your vacuums strong, and pulling customers into your carwash.