Secrets of Success Part II
In the last edition of the Tip of the Month, I reviewed the first six Secrets of Success from Jeffrey Gitomer’s The Little Red Book of Selling.
WIIFM Part 2
In last month’s “What’s in it For Me” tip, we talked about the importance of the customer experience at your car wash.
Marketing Your Car Wash
As we prepared to enter the new year, I began thinking back to my conversations with operators from all over the country.
WIIFM? How to Answer the Question and Keep Them Coming Back
Every customer asks WIIFM? This acronym simply means, What’s In It For Me?
Opening a Wash
A few weeks ago I had the pleasure of being part of a team opening a new Flex-Service wash.
Managing a conveyor carwash: Exceptional performance
The third and final article in a three-part series on the elements needed to create exceptional performance in a carwash general manager.
Secrets of Success
Everyone strives to be a success, but few know how to reach their best potential.
Creating a carwash business plan
A lesson in drawing the best road map to your success.
Defining the express exterior carwash
How should the carwash industry define the express exterior carwash? In my opinion, the express exterior business model is composed of four fundamental principals. Low base price. (Price should
Maintaining exterior trim
Thirty years ago, the trim on most cars was chrome. It was shiny and strong. It added flair and color to the old classic.
