Mister Car Wash acquires its 66th carwash
TUCSON, AZ — New express wash will open by early May and feature exterior carwash services and free vacuums.
WIIFM? How to Answer the Question and Keep Them Coming Back
Every customer asks WIIFM? This acronym simply means, What’s In It For Me?
Defining the express exterior carwash
How should the carwash industry define the express exterior carwash? In my opinion, the express exterior business model is composed of four fundamental principals. Low base price. (Price should
Flex-serve strategies
Selecting a wash style — express exterior, flex-serve or full-service — encompasses more than just market demographics and competitive landscape; it involves defining investment strategy and management preferences. In
Touch-free vs. friction: Can you have it all?
The first question that confronts most buyers of in-bay automatics is: touch-free or friction? It’s a difficult question to answer because it depends on so many factors. Much of
Brand Matters
Why Knowing and Living Your Brand Matters
Staying Ahead of Your Competition
It can seem like a never ending task… it is! Staying ahead of the competition requires work.
Count Up the Reasons Why
A great thing about the carwash business is the quest to find that perfect mix of location, equipment, services, and marketing that will maximize sales, build customer loyalty, and deliver profits to the operator who ‘gets it right’.
End of the Year Tune-Up
Before you tear off that last page in your 2007 calendar, here are 4 key business areas to take stock of.