WIIFM Part 2
In last month’s “What’s in it For Me” tip, we talked about the importance of the customer experience at your car wash.
WIIFM? How to Answer the Question and Keep Them Coming Back
Every customer asks WIIFM? This acronym simply means, What’s In It For Me?
Opening a Wash
A few weeks ago I had the pleasure of being part of a team opening a new Flex-Service wash.
Safety Orientation
Last month I discussed the critical importance of an Employee Orientation process.
Creating a carwash business plan
A lesson in drawing the best road map to your success.
Defining the express exterior carwash
How should the carwash industry define the express exterior carwash? In my opinion, the express exterior business model is composed of four fundamental principals. Low base price. (Price should
Touch-free vs. friction: Can you have it all?
The first question that confronts most buyers of in-bay automatics is: touch-free or friction? It’s a difficult question to answer because it depends on so many factors. Much of
I now pronounce you… Carwash and Laundry
Why a laundromat is the perfect partner for your carwash business.
Attract new customers today
Foolproof methods to grow volumes at your carwash.
Dryers and vacuums and doors, oh my!
Improve efficiencies at your carwash with the latest technologies in these three carwash elements.