Howard G., business development at Stockwell Greetings, recommends displaying greeting cards either in the waiting area or at the counter for point-of-purchase sales. He also says carwash owners can promote the cards with signs at checkout.
Howard says a challenge to carrying the product could be that some customers may not be accustomed to seeing cards in the store. Many carwashes may also carry a smaller selection, which makes it harder for customers to commit to the purchase.
“…At the end of the day you are competing with dollar stores. People have come to expect greeting cards to be priced low,” noted Howard. “As for planning, just keep in mind the clientele that you are catering to.” Socio-economic status, age group and gender are just some of the factors that influence what kinds of products may work well in your business.
Greeting cards can be marked up to the discretion of the owner. Howard says that even with the challenges, greeting cards are one of the few products that offer the potential for large profit margins.