How mentoring can navigate through challenging labor market

Mentoring through a changing workforce 

How carwash operators and detailers can overcome a changing workforce with mentoring.

Boomers will soon have left the workforce. There are not enough career-technical education schools, instructors or students to meet demand. At the time of writing this article, unemployment is a super low 3.4%, which means most unemployed people are not capable or interested in work. The worker shortage is a worldwide phenomenon. 

Now, in 2023, the technician crisis grows. Approximately 74% of businesses need at least one technician and are willing to fill it with an entry-level tech prospect. The problem: What happens when the entry-level tech arrives?

The 80/20 rule

The 80/20 rule is alive and well: 

20% of product or service managers are investigating new ways to counter the labor shortage. Many are considering mentoring.
Of those who say that they’re willing to attract and train youth in-house, 80% have no plan. 

When pushed, 80% of managers confess they’re not competent in recruiting and — worse yet — poor at implementing effective training/mentoring protocols. Unprepared managers guiding untrained workers is our shared reality. 

Approximately 80% of service managers confess to being unskilled in human resources (HR). They aren’t convinced that attracting, training or mentoring youth is part of their job, or that they can even do it. The 80% are more comfortable with day-to-day production problems and not at solving the higher-level HR need. 

One manager said, “I don’t know how to talk to young people, and they are always waving a mobile device … even in an interview.”

The remaining 20% of managers are viewing the shortage as an opportunity; the 80% managers are not. To win, managers need to elbow their way into the 20% group that focuses on HR.

As Peter Senge once said, “The only truly competitive advantage is to be able to learn faster than the competition.”

Looking for mentoring

Young, entry-level or non-skilled applicants are pickier when considering a job. Instructors, counselors and parents are drilling into new job hunters, “Don’t take a job unless the business can prove they have on-the-job training (OJT) or continuing education” … and “Ask if they provide mentoring.”

The reality is technical applicants in all industries have learned they can be selective. A young applicant’s employment expectations may contrast with an older manager. Handing them a broom and giving a “my way or the highway” lecture like you would have 20 to 30 years ago is no longer acceptable. 

To become part of the successful 20% of managers, the remaining 80% must focus on HR and adapt to a new generation. Most won’t.

Opportunity awaits 

Winning managers (the top 20%) see the worker shortage as an opportunity to expand their knowledge on new mentoring OJT and HR structures. 

The 20% accept that every recruit doesn’t work out and they’re persistent, trying again and again until expertise is gained — and that persistence provides a distinct advantage. The 80% who won’t solve their shortage probably won’t persist and finish this article … will you? 

OJT and mentoring are the possible solution … focus on that. The weak 80% manager will waste time and effort trying to find an “easy button” that will magically line A-techs up at your door. But, there is no easy button. There is only being smarter, faster and more competent in human resources than the competition. 

HR competence

When prospective technicians or low-skill or no-skill prospects meet with you and/or your team, is the applicant impressed? Are they wow’d? 

Do you conduct an open, warm and professional interview of a possible mentor or mentee/apprentice? Are you prepared to show the applicant the opportunities that your industry and your business can offer?

Even among the 20% of effective managers, few create and present a one-page career plan. To win them, you must wow them. 

Can you provide mentoring?

Mentoring is a management tool. It won’t solve all your problems and it doesn’t work all the time; your team must be prepared before you have mentees. Mentoring is not easy — certainly at first. And certainly, not the first, second or third time.

For the right managers in a willing and able business, mentoring can provide HR relief and be a powerful, competitive business strategy. Winning at mentoring means future techs can:

Be more easily attracted
Find a “home” and a career
Learn specific technology you need faster
Learn hands-on and by example 
Grow into higher technology jobs and create higher profits over time.

Success is not based solely on “management.” If mentoring fails, it is not because of the mentor or mentee — it is because of management. Try, try again. 

In the era of skilled worker shortages, leaders and managers must up-skill themselves so they can better handle the most valuable and complicated asset: people.


Lirel Holt is founder and chair of Mentor Mentee, a mentoring educational company. He is a founding mentor and past president of the nationally recognized Helzberg Entrepreneurial Mentoring Program and has 25 years of experience as both a business and technical mentor and instructor. Holt was named one of the collision industry’s 25 most influential leaders of the 20th century and is an Ernst and Young Entrepreneur of the Year. He is also founder of CARSTAR. He worked his way through high school and college as a technician and is grateful for mentors and instructors. 

You May Also Like

Navigating opportunities and challenges

The dynamic express carwash industry offers promising opportunities for entrepreneurs and investors amid growing consumer demand for convenient, eco-friendly automotive solutions.

Navigating opportunities and challenges

Is now the right time to invest in the express carwash industry?

In today’s fast-paced world, the automotive industry has witnessed a surge in demand for express carwash services. As more consumers seek convenience and efficiency, the express carwash sector has emerged as a promising avenue for entrepreneurs and investors. However, before delving into this dynamic industry, it’s crucial to explore the opportunities, challenges and strategies necessary to thrive in the competitive landscape.

4 pillars of carwash operational excellence

Understanding the intricacies of running the business.

4 pillars of carwash operational excellence
Managing employee relationships

Essential insights to ensure a thriving business built on trust and professionalism.

Managing employee relationships
Reaching new reclaim heights

Advancements and innovations in water reclaim that improve quality and expand use.

Reaching new reclaim heights
Leading from the front

Being a team leader is about making the group better.

How to decide on a team leader

Other Posts

DRB appoints April Bertram as VP of product management

AKRON, Ohio — With over 30 years of experience in product innovation, Bertram joins DRB to shape the future of its product portfolio.

Splash welcomes Kathryn Rogers as chief financial officer

LITTLE ROCK, Ark. — Rogers brings extensive experience to Splash Car Wash, having worked with major firms and non-profits.

kathryn-rogers-splash
Babcox Media appoints Tom Pecka as director of strategic partnerships

AKRON, Ohio — Tom Pecka will lead the development of strategic media partnerships and sponsorships, enhancing media activations across diverse channels.

tom-pecka-600300
DRB hires chief customer experience officer

AKRON, Ohio — New Chief Customer Experience Officer Mike Marchetti joins DRB with extensive expertise in customer experience.