Make it personal - Professional Carwashing & Detailing

Make it personal

Customers put unique touches on their vehicles.

Tom Tucker, president of Vacutech LLC., says vacuums fulfill the total experience of the customer. “It’s one of the main reasons a customer returns,” he says. “It can make it a destination carwash.”

Tucker says this is especially true if the customer does his or her own vacuuming. Full-serve vacuum systems are becoming less and less common. He says self-serve central systems are cost-effective to operate, and a system is manufactured based on the needs of the carwash. Multiple factors are considered, like how many parking spaces exist at the wash.

Self-serve vacuums also make the experience more personal for the customer. It can remove any anxiety about belongings left in the car, or the techniques and processes used to clean the vehicle.

“They can clean it the way they want to,” says Tucker. “They don’t have to worry about personal property.”

With a self-serve vacuum, customers can be confident their belongings are safe. It is especially suitable if they have pets with them.

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Proper and thorough vehicle drying has proven to be an important reason that drivers now flock to automated carwashes instead of do-it-yourself driveway washing. Locations that output clean, dry and spot-free vehicles can count on being the most popular wash in each market, and often customer retention numbers will increase as wash performance improves. That said, providing an effective dryer option for customers who prefer self-serve locations has long been an industry challenge.
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As with any equipment purchase, an operator’s preparation, education and research will lead to selecting the best option for each wash location. Owners can learn which type of equipment has proven the most popular with self-serve facilities and find out more about modern add-on options for busy carwash bays. Further, experts can provide informed return on investment (ROI) and marketing tips for carwash operators interested in making this cutting-edge equipment addition.

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