Increase clay bar sales with education - Professional Carwashing & Detailing

Increase clay bar sales with education

Inform your customers on why a contaminant-free vehicle is important.

While the clay bar is an important car detailing tool, Zep Vehicle Care senior vehicle care specialist Roman Diaz says the biggest challenge is educating customers on the importance of a contaminant-free vehicle prior to a wax or polish service. When a customer asks for a hand wax, Diaz recommends service advisors educate customers about the importance of claying the vehicle before waxing to remove contamination first.

Diaz also recommends service advisors explain what happens to the vehicle if contaminants are not properly removed prior to waxing the car and to physically show customers how much of a difference clay bars make in removing those surface contaminants on their vehicles.

“Most customers don’t know how much contamination is on their vehicles because you can’t really see or feel all these deeply embedded contaminants,” says Diaz. Instead, he recommends service advisors demonstrate this by claying a small section of the vehicle’s surface area. He then tells service advisors to provide customers with cellophane wrap for their fingers, such as gum wrappers, which provide extra sensitivity to feeling those embedded contaminants. Once the customer rubs his or her finger over the clay bar-treated surface versus the area that was not clay bar treated, Diaz says customers immediately notice the smoother surface, and most of the time customers will purchase this extra service.

Read more on this topic here.

You May Also Like

Adapting to price increases

While elevated costs and supply shortages are concerning, the industry has prevailed in the past.

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity ….” Thus starts the Charles Dickens classic, “A Tale of Two Cities.” These words ring true today as we make our way past the last two years of the COVID-19 pandemic, which has caused so much strife, chaos, opportunity and change — even in our own carwash and detail corner of the universe.

Explaining chemical pH

Ensuring the proper titration and application of chemistry boosts wash performance.

pH, chemicals
Adding a lasting shine with ceramics

How a new generation of formulations provides durable protection to vehicle surfaces.

shine, water, rain, droplets, water retention, beading
Tips for chemical storage and delivery

Best practices in liquid and powdered product storage and setup.

chemical storage, containers, compact, backroom
Paint protection and ceramic coatings

How the popularity of ceramic paint protection has influenced wash chemical formulation.

ceramic coating, detailing, paint protection

Other Posts

Paint finishing: Tools, pads and chemicals – Part 1

There has been more new paint correction and protection technology introduced in the past 30 years than ever before.

PRT launches 7 new products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in the North American market and represents nearly 4 million vehicles in new coverage.

Spring cleaning your vehicle

The season brings with it a host of vehicle care issues. Share this educational article with your customers to encourage this simple but vital step to keeping a vehicle healthy and safe for years.

Charging ahead with EVs

Do EV charging stations make ROI sense for carwash operators in 2023?