Increase clay bar sales with education - Professional Carwashing & Detailing

Increase clay bar sales with education

Inform your customers on why a contaminant-free vehicle is important.

While the clay bar is an important car detailing tool, Zep Vehicle Care senior vehicle care specialist Roman Diaz says the biggest challenge is educating customers on the importance of a contaminant-free vehicle prior to a wax or polish service. When a customer asks for a hand wax, Diaz recommends service advisors educate customers about the importance of claying the vehicle before waxing to remove contamination first.

Diaz also recommends service advisors explain what happens to the vehicle if contaminants are not properly removed prior to waxing the car and to physically show customers how much of a difference clay bars make in removing those surface contaminants on their vehicles.

“Most customers don’t know how much contamination is on their vehicles because you can’t really see or feel all these deeply embedded contaminants,” says Diaz. Instead, he recommends service advisors demonstrate this by claying a small section of the vehicle’s surface area. He then tells service advisors to provide customers with cellophane wrap for their fingers, such as gum wrappers, which provide extra sensitivity to feeling those embedded contaminants. Once the customer rubs his or her finger over the clay bar-treated surface versus the area that was not clay bar treated, Diaz says customers immediately notice the smoother surface, and most of the time customers will purchase this extra service.

Read more on this topic here.

You May Also Like

Paint protection and ceramic coatings

How the popularity of ceramic paint protection has influenced wash chemical formulation.

ceramic coating, detailing, paint protection

Much like automated carwashing, the modern vehicle assembly processes developed by automotive manufacturers allow amazing production speeds and supreme efficiency. As part of this manufacturing maturation, the materials and technologies utilized to build vehicles have changed greatly. One area of noted evolution, especially for the car care industry, involves the paint and finish technologies used by vehicle manufacturers.

4 methods for chemical blending

Your chemical delivery system determines your wash consistency and chemical costs.

blending, chemicals
Bug off: the basics of insect removal

How to address caked-on insect remains without damaging vehicle surfaces.

bug, bugs, insect, insects, car, windshield, bug removal, insect removal
Undercarriage washes and rust prevention

Go beyond the basics of underbody care and other vehicle damage.

snow, sludge, slush, rust, undercarriage, car
Perfecting tire shine application

Steps for properly shining tires and promoting the popular upsell service.

tire, tires, tire shine

Other Posts

Automotive Lift Institute unveils new Lifting Points Guide

CORTLAND, N.Y. — Electronic guide makes it easy to find OEM lifting point information.

Sonny’s Enterprises acquires CWT Services

TAMARAC, Fla. — CWT sells, installs and services equipment for tunnels, in-bay automatics and self-serves in Northern California and Nevada.

Consistently clean, consistently dry, consistently shiny

The one thing consistent is inconsistency. 

Sonny's CarWash College
Take 5 Car Wash launches national business fleet program

CHARLOTTE, N.C. — Customizable memberships and packages bring convenient and cost-effective wash solutions to fleets of all sizes.