According to the article “5 Creative Video Marketing Tips for Small Businesses” by contributor Syed Balkhi on www.business.com, people today are constantly bombarded by content. As attention spans shrink, it can be difficult to grab someone with a textual post when there are fun videos lined up next to it. In fact, statistics say that by 2019, 80 percent of internet traffic will come from video. Therefore, video is now key to your small business’ online presence. Luckily, you don’t need fancy equipment nowadays. At the very least, you only need a smartphone and a computer. Here are five tips that Balkhi offers to maximize your video’s reach:
- Repurpose content for videos. If you have popular, older blog content, there’s no need to look for new content to shoot right away. Repurpose what you have so that a new audience can find that same, useful content in a format it prefers.
- Put a video on your landing page. Statistics say that putting a video on your landing page can increase conversions by 80 percent. By placing a video on this page, users can absorb your message with very little effort on their parts, and it can increase the amount of time they spend on the page. These videos should be high-quality with a great thumbnail, above the fold and embedded in a standalone player, such as YouTube or Vimeo. Whatever you choose to make the video about, putting it on the landing page allows viewers to easily understand the content while being entertained and thus leaves them more likely to buy.
- Interact with your audience through live streams. Speaking with your audience directly is the best way to connect with it. Today, such a thing is possible with live-streaming capabilities on YouTube, Facebook and Instagram. One great way to use live streaming is to host a Q&A session that allows your audience to ask questions in real time and shows you off as an industry expert.
- Shoot teaser videos. Sometimes, a company can feel as if it’s going through a lull where its audience gets bored or forgets about it. However, you can add an air of mystery and excitement by shooting teaser videos about an upcoming new product or service. These videos will keep users engaged and anticipating more. Teaser videos can be as short as three seconds, with just a shot of the new product or service. You can even create a contest around the video, asking viewers what they think the new product or service is.
- Record tutorials. If you have a need to teach customers about part of your business, filming a tutorial, as opposed to writing it out, can help.
Read the original article here.