Lighting and equipment enhance the experience - Professional Carwashing & Detailing

Lighting and equipment enhance the experience

New trends in building design, like daylighting and LEDs, create an inviting tunnel environment.

Many carwash professionals may view equipment as only having maintenance and service needs, but this outlook is not complete. Hogue explains equipment plays a larger role in the customer’s visit since it comes into contact with their vehicle and is marketed throughout the tunnel.

“Remember that even though the client has already paid, they are still being sold through the whole experience in the tunnel,” shares Timothy Hogue, president and senior designer for Modernwash Buildings and Solutions Inc.

Having a friendly staff with branded uniforms also keeps the wash experience going throughout the customer’s entire visit. Hogue says this can help patrons feel more comfortable. “It also relays a consistent experience to the client,” he notes. “The whole experience should be seamless without any issues to cause the client [to] think negatively.”

Carwashes have also begun to see new trends in building design. Hogue says daylighting helps clients feel more at ease and less claustrophobic. This practice “allows natural light into the tunnel space by use of a clear roof system (i.e., polycarbonate multi-wall roof systems, acrylic systems and framed skylights),” he continues.

Daylighting can be extended to the building’s walls so passers-by and customers can watch vehicles being cleaned inside tunnels, “thereby marketing your product (a clean car) to every person passing by,” Hogue notes. “This is the same reason that car dealerships have large glass windows in their showrooms.”

LED lighting, asserts Hogue, can add to the effect of daylighting, as it provides a bright, white light in the tunnel. It also offers the added benefit of saving money.

Click here to read more on this topic.

You May Also Like

Carwash M&A data

Introduction of the gold standard documenting this activity.

M&A activity in the carwash space saw a mild slowdown during the tail end of 2022 compared to the three years prior. Mid- to large-scale transactions saw the brunt of the reduction, while ground-up construction of new sites continued to be announced and accumulate at record levels.

Featured Profile: Bluebird Express Car Wash

The express carwash chain has locations in Southern Idaho and is expanding quickly.

One step to synergy

Synergy: the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects.

Featured profile: Thomas Car Wash

This family-owned and operated carwash succeeds with hard work and dedicated values built over three generations and counting.

Featured profile: Sgt. Clean Car Wash

Continuing growth and success through strengthening and optimizing operations.

Other Posts

9 carwash small business owner tips

How to succeed in the competitive professional carwashing industry.

Wash Talk Ep. 175: Jim McCarthy of J Squared Systems

By carefully considering the type of lighting, longevity and innovative features, carwash owners can create a memorable and inviting environment for their customers.

Hired up

Amid turnover challenges, Soapy Joe’s finds its “most dedicated employees” in people with disabilities.

Creating opportunities for success

Carwashes can find retention and other benefits in employees with disabilities.