Lighting and equipment enhance the experience - Professional Carwashing & Detailing

Lighting and equipment enhance the experience

New trends in building design, like daylighting and LEDs, create an inviting tunnel environment.

Many carwash professionals may view equipment as only having maintenance and service needs, but this outlook is not complete. Hogue explains equipment plays a larger role in the customer’s visit since it comes into contact with their vehicle and is marketed throughout the tunnel.

“Remember that even though the client has already paid, they are still being sold through the whole experience in the tunnel,” shares Timothy Hogue, president and senior designer for Modernwash Buildings and Solutions Inc.

Having a friendly staff with branded uniforms also keeps the wash experience going throughout the customer’s entire visit. Hogue says this can help patrons feel more comfortable. “It also relays a consistent experience to the client,” he notes. “The whole experience should be seamless without any issues to cause the client [to] think negatively.”

Carwashes have also begun to see new trends in building design. Hogue says daylighting helps clients feel more at ease and less claustrophobic. This practice “allows natural light into the tunnel space by use of a clear roof system (i.e., polycarbonate multi-wall roof systems, acrylic systems and framed skylights),” he continues.

Daylighting can be extended to the building’s walls so passers-by and customers can watch vehicles being cleaned inside tunnels, “thereby marketing your product (a clean car) to every person passing by,” Hogue notes. “This is the same reason that car dealerships have large glass windows in their showrooms.”

LED lighting, asserts Hogue, can add to the effect of daylighting, as it provides a bright, white light in the tunnel. It also offers the added benefit of saving money.

Click here to read more on this topic.

You May Also Like

2022 Top 50 Conveyor Carwash List preview

Our list continues to take shape.

When referencing our annual Top 50 List of U.S. Conveyor Carwashes, this month’s cover story author, Steve Gaudreau, sums it up as “… one of the most anticipated news events of the year in the carwash industry.”

That anticipation has been growing in recent years as top chains have increased their number of locations. While still considered highly fragmented at the operator level, our annual list has shown significant growth among the top 50 conveyor chains in the U.S. market — some through intense acquisition and development activity. 

Featured profile: Gleam Car Wash

A shining example of investing in the community.

Featured Profile: LUV Car Wash

This carwash chain has a lot of love to give.

LUV Car Wash
Top 50 Conveyor Carwash List prep is underway

The research to validate the information and compile the 2022 list has commenced.

Featured profile: All American Car Wash

Private equity helps keep this 25-year-old wash thriving.

Other Posts

Bubble Bath Car Wash, Meals on Wheels partner for the holidays

SAN ANTONIO, Texas — The carwash company and the organization delivered handwritten Christmas cards and meals to homebound seniors.

9 new technologies transforming the modern carwash

Innovation is now the name of the game.

touchless carwash, tunnel
Leading women in carwashing: Ellie Rhodes and Julie Wilkins

Getting to know this mother and daughter team.

Ellie Rhodes, Julie Wilkins
Inflating employee turnover

Many retailers continue to face labor shortages and higher associated costs.

businessman, broke, inflation, high costs