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Marketing and Advertising

The power of video marketing

Video can bring your business and its reputation to new heights.

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Rich DiPaolo is the Associate Publisher – Editorial of Professional Carwashing & Detailing magazine.

Did you know that, according to a Forbes article posted earlier this year referencing a prediction by Cisco, over 80 percent of all consumer internet traffic is video? What’s the cause?

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According to Wyzowl’s fourth annual State of Video Marketing Survey, it is estimated that the average person (consumer) watches an hour and a half of video each day. What’s the effect?

On the business side, notes the survey, 81 percent of companies have used video for marketing purposes this year, compared to 63 percent in 2017. And, of course, this is just one statistic among countless others found on the web that note the power of video in marketing.

For businesses, video is no longer the future — it is the present.

Professional Carwashing & Detailing has been serving readers in print for over four decades. While we have continued to do so over the years, we’ve also integrated digital platforms, including a website, newsletters and podcasts. Now, we are proud to offer video in order to meet your evolving informational needs.

Earlier this year, we recorded our first complete video series with many more planned for the coming months. Our “Site Selection and Design” series covers the factors to consider when building or refreshing a carwash site.

If you have not seen our first complete video series, you can check it out at www.carwash.com/category/original-video.

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We prominently feature new videos in our biweekly Carwash eNews. In this newsletter, delivered every Monday and Thursday, we report the industry news as it happens and cover best practices. To sign up for free, please visit www.carwash.com/newsletter.

In the coming months, we will be producing and posting more videos to Carwash.com as well as on our social media channels. Be sure to check back often and sign up for Carwash eNews to see our most recent videos.

In the meantime, consider elevating your carwash’s own video collection. Reaching consumers in modern marketing ways is never a bad strategy when looking to sustain a business.

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