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charity, charitable acts

Marketing and Advertising

Charitable acts

It has been a pleasure covering the professional carwashing and detailing industry since 2012 for many reasons.

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One specific reason, which I would like to highlight in this month’s column, is reporting on and discussing the acts of kindness throughout the years that have been put forth by countless operators, suppliers, consultants and manufacturers.

For numerous causes and the people who are affected and involved, the industry’s response and charitable acts of kindness — often going unnoticed — have impacted and touched lives in need or deserving.

There are many examples I can highlight, but some recent and upcoming altruistic acts include Motor City Wash Works’ online charity auction, which was held online this year due to COVID-19 concerns and has raised over $750,000 for St. Jude Children’s Research Hospital since 2012; 7 Flags Car Wash’s partnership with California Strong to raise over $5,400 for families affected by the LNU Lightning Complex fire; and Grace for Vets coming up on Nov. 11th, which has offered free carwashes to veterans as well as active military personnel since 2003.

These are just three recent actions taken by companies and leaders in our industry that are making a difference in others’ lives. However, there are numerous other carwashes and companies in this industry making a difference every day, and it would be impossible to note them all in this space. 

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Be sure to check back with Carwash.com and subscribe for free to our biweekly newsletter, Carwash eNews, to see the impact our industry and its community of professionals are making. If you are also interested in helping a charitable cause, check out our recent Wash Talk podcast, “Episode 37: How to Host a Charity Drive.” Mark Curtis of Splash Car Washes joins our host, Meagan Kusek, on the episode to discuss proven strategies for fundraising success.  

For our Newsmakers video series, we also recently interviewed Jim Utterback and Rich Belanger from Motor City Wash Works about this year’s online auction as well as Grace for Vets organizer Curtis. Visit Carwash.com or our new YouTube channel to watch these video interviews, learn more and see how you can get involved.

Thank you to all of those in the industry who continue to recognize and provide support to those who are most in need and deserving. There are many reasons this industry is great, but giving back is definitely a leading one to me.   

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