Drive-in profits with attractive websites - Professional Carwashing & Detailing

Drive-in profits with attractive websites

To target more customers online, an alluring website is key.

A recent article featured on Entrepreneur’s website, www.entrepreneur.com, titled “5 Branding Secrets to Help Boost Website Conversions,” discusses the importance of presenting your business’ brand online in an aesthetically pleasing way.

In the article Marie Dean, contributing writer, quotes Dr. Brent Coker from the University of Melbourne’s Faculty of Business and Economics to emphasize the importance of creating a beautiful digital presentation to attract and retain customers:

“As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline [behavior] and inclinations translate to our online existence. As the internet has become prettier, we are venturing out, and becoming less loyal. With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers.”

The article offers five ways businesses can present their brands in an attractive way:

  • Keep the mobile audience in mind. Businesses risk providing a poor user experience, a poor brand presentation and, ultimately, poor online purchases, if they do not invest in their mobile audiences. Four out of five consumers shop on smartphones, according to comScore, and 78 percent of mobile searches end in a purchase.
  • 3D product imaging and interactive demos. 3D rotating images and interactive product demonstrations are more effective in converting than flat static images. “As far back as 2001, E-Commerce Times reported on an email test conducted on Mother’s Day at Gifts.com,” writes Dean in the article. “It found that the 50,000 consumers who viewed a Mother’s Day pendant via 3D video converted seven times higher than those who viewed a 2D version of the pendant.”
  • Informative videos. Demo/explainer videos help give your online visitors a better understanding of your business and its products/services. MarketingProfs reported 70 percent of marketing professionals state that video converts better than any other medium. And, according to comScore, 64 percent of consumers are more likely to purchase a product after watching a video about it.
  • Interactive videos. “By engaging visitors, interactive video goes a step beyond just creating awareness with a ‘sit back and watch’ mentality,” shares Dean in the article. According to eMarketer, Sizmek research showed North American interactive video start rates at 84 percent, 83 percent of videos were viewed up until the halfway point and 70 percent of videos were viewed in their entirety. One way to make a video more interactive is to insert interactive “hotspots” with clickable content, buttons, etc.
  • Analytics. It is important to use analytics to effectively measure your videos’ performance, the article notes. Additionally, analytics can help businesses see where customers are more engaged on their websites and where they need to improve to drive in more traffic.

Read the entire article on the importance of attractive websites here.

You May Also Like

MPE Partners, Appearance Technology Group acquire P&S Detail Products

CLEVELAND and BOSTON — P&S offers a comprehensive portfolio of cleaners, dressings, polishes, waxes and coatings across its Pro Series and Double Black collections.

MPE partners logo

CLEVELAND and BOSTON — MPE Partners, along with its portfolio company Appearance Technology Group, announced the acquisition of P&S Detail Products.

Founded in 1961, P&S is a leading designer and manufacturer of branded, consumable car care liquid chemicals for professional and do-it-yourself users.

P&S offers a comprehensive portfolio of cleaners, dressings, polishes, waxes and coatings across its Pro Series and Double Black collections.

Tint World opens new location in Louisville

LOUISVILLE, Ky. — Owners Scott and Susan Hellervik open Tint World Louisville, while planning two additional area locations.

LOUISVILLE, Ky. — Owners Scott and Susan Hellervik open Tint World Louisville, while planning two additional area locations.
Tint World opens 22nd Texas location

NEW BRAUNFELS, Texas — Owned by Kevin and Allyson McBreen, the new store will offer services to the northern San Antonio area.

Ziebart installs new corporate leadership team

TROY, Mich. — Automotive aftercare franchise announces three strategic promotions, including creation of chief growth officer and COO roles.

New Tub O’ Towels spray delivers degreasing power 

CLEVELAND — The new cleaner tackles oily, greasy surfaces, interior and exterior vehicle components, including wheel wells, parts, glass and much more.

Other Posts

The ripple effect

An outline of how giving back can result in good standing with your customer base.

Ripple Effect - An outline of how giving back can result in good standing with your customer base.
Water works

Best practices to ensure quality wash results and customer satisfaction at professional carwash sites.

10 points to understand about your Unlimited Wash Club

Learn the 10 keys to creating a better experience and increasing unlimited wash club membership.

10 points to understand about your Unlimited Wash Club
9 carwash small business owner tips

How to succeed in the competitive professional carwashing industry.