Secondary income streams also allow other products to be marketed with a carwash business, says Jeff Dyson, vice president of Kooler Ice.
Dyson says establishing a second income stream can also be a good opportunity to carwashes, and it shows customers you are concerned about their wants and needs.
“Offering customers a product or service that is new and meets a need that they have is a way of demonstrating that you are aware of their needs and want to improve their satisfaction and can help strengthen their loyalty to your business,” notes Dyson.
Customers will know they can do more than just get their cars cleaned when they visit your wash. Adding convenience services like water/ice vending or snack/drink vending are all viable options to give customers more options.
“The wash already has water, electric, coin exchangers and easy access going in and out of the wash, so most are ideal for a drive-up convenience with no waiting in line,” explains Dyson. “You could also use these convenience services as part of a marketing plan for the wash to incentivize and bring business to the wash by offering a ‘free’ item with purchase.”
Dyson also notes that advertising these additional profit options may increase the number of customers using the carwash equipment as well.
“As you advertise the additional convenience items at your location, or your relationship with the other business and the added incentive, you raise the awareness of your business location for services other than just the carwash,” he states.
