Wash Talk Ep. 197: Marketing best practices with Amy Olson

Wash Talk Ep. 197: Marketing best practices with Amy Olson

Rich DiPaolo chats with Amy Olson from WashCard Systems about top marketing strategies for carwash operators. Discover how to leverage mobile apps, enhance on-site signage, and utilize word-of-mouth for increased revenue and customer loyalty in the carwash industry.

In this episode of Wash Talk: The Carwash Podcast, host Rich DiPaolo welcomes Amy Olson, consumer marketing expert at WashCard Systems, to discuss effective marketing strategies for carwash operators aiming to boost revenue. The conversation covers various tactics, including promoting speed and convenience in payments, utilizing mobile apps to enhance customer visits and brand loyalty, optimizing on-site marketing strategies with effective signage, harnessing the power of word-of-mouth advertising and referrals, and the benefits of implementing rewash programs. In this episode, listeners gain insights into practical approaches to attract and retain customers in the competitive carwash industry.

Listen to the episode above or subscribe to “Wash Talk: The Carwash Podcast” on Apple PodcastsGoogle PodcastsSpotify and Stitcher.

Be sure to check out the video interview of this podcast below.

Watch the episode above and find more Wash Talk episodes on our YouTube channel.

You May Also Like

Wash Talk Ep. 191: Streamlining IT for carwashes with Centaur Technology Advisors

James Christian explains how they’ve redefined IT support for carwashes, emphasizing personalized solutions and long-term cost savings.

In this latest episode of Wash Talk, host Brian Ankney sits down with James Christian from Centaur Technology Advisors in the Babcox Media studio.

James explains that their IT concierge service stems from frustrations with traditional IT vendors, leading them to partner with around 300 different organizations to provide tailored IT solutions for clients. This service includes sourcing the best IT providers for clients' specific needs without any extra cost to the clients.

Wash Talk Ep. 189: An innovative approach to real estate investment with McKenna Capital

Ryan and Sean McKenna discuss how they’ve leveraged their knowledge and passion for real estate to provide a unique investment opportunity that combines the stability of real estate with the operational efficiencies and profitability of the carwash sector.

Sean McKenna, Ryan McKenna real estate investment, McKenna Capital
Wash Talk Ep. 188: Unlocking the power of ground leasing real estate with Reuven Birnkrant

Birnkrant discusses how lease terms affect business value, the importance of lease structures and more.

Reuven Birnkrant, CEO of PetroCal Associates
Wash Talk Ep. 185: Greg Tischner of Fuji Electric

Greg Tischner from Fuji Electric provides insights into the technical aspects and importance of VFDs and touchscreens in carwash systems.

Greg Tischner from Fuji Electric
Wash Talk Ep. 184: What to know about Purchase Agreements

John-Michael Tamburro of Car Wash Advisory unravels the essential elements of a Purchase Agreement. He also provides tips for ensuring a smooth process.

John-Michael Tamburro, managing director of Car Wash Advisory.

Other Posts

D&S Car Wash Supply acquires WashCard Systems

HIGH RIDGE, Mo. — WashCard develops payment hardware and software technology for the carwash sector, including tap-based payment methods.

Wash Talk Ep. 190: OPW VWS acquires Transchem Group with Mack Ewing

Rich and Mack discuss OPW VWS’s acquisition of Transchem, highlighting the positive impacts of joining the OPW VWS family on service capabilities across various regions and markets.

OPW VWS acquires Transchem Group with Mack Ewing
Wash Talk Ep. 187: Radiant communication: Revolutionizing carwash coordination with Stewart McClintic of HQ98.com

McClintic shares insights on recommended usage scenarios for two-way radios, exploring how they enhance communication and coordination among carwash staff.

Episode 187: Radiant communication: Revolutionizing carwash coordination with Stewart McClintic of HQ98.com
Wash Talk Ep. 186: Noel Peña of DRN Data

Noel Pena discusses the transformative impact of License Plate Recognition (LPR) technology in the carwash industry. This technology captures license plates to gather opt-in marketing data, enabling carwash owners to generate targeted leads by identifying potential customers based on their frequency of visits, household income and other attributes.

Noel Peña Sr. Executive Director, Sales & Business Development DRN Data