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Boost holiday sales with automotive gifts

HARTFORD, Conn. — With a marketing push and a little creativity, detailers can get in on the holiday shopping rush.


HARTFORD, Conn. — With the holiday season upon us, many businesses slow down as people focus on spending time with family and friends, preparing holiday treats and shopping. Detailers can establish themselves as shopping destinations for the vehicle enthusiast. According to the Hartford Courant, several gifts ranging from $5 to hundreds of dollars can be marketed to your customers.

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Microfiber cloths: These cloths are essential in every shop, so why not carry them for your customers to purchase themselves? They are relatively inexpensive and can fit easily inside stockings.

Winter floor protectors: With slush, sand and salt on the roads in the winter, carpeted mats will not do. Carrying winter floor protectors can keep customers’ interiors protected in-between detail jobs.

Car cleaning kits: Customers can give a ready-made kit complete with sponges, cleaners, wax and a tire dressing formulation, says the article. Detailers can also put together their own kits to sell to customers, even adding gift cards so the recipient can become acquainted with the business.


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