In this edition of Market Focus, we cover a new hire at PECO, an award and a new campaign.

PECO Car Wash Systems appoints new sales manager

AUBURN HILLS, Mich. — PECO Car Wash Systems announced the appointment of Jennifer St. John as sales manager, according to a press release.

St. John holds a Bachelor’s of Science in Merchandising Management from Michigan State University and is a sales leader skilled at assessing and developing new sales initiatives and value propositions for organizations, the release continued.

St. John will be responsible for the strategic direction of the PECO sales department, the release noted, developing new business opportunities and driving revenue.

St. John has over 20 years implementing, managing and selling highly customized complex solutions; her most recent experience includes the development of the inside sales department for Akzo Nobel North American Vehicle Refinishing Division, selling and supporting the distributor and their associated end-user accounts by working with and through the distributor, the release stated.

St. John’s background includes selling and implementing technology solutions to global and nationwide organizations, the release added, and she has developed a proven track record of facilitating long-term, trusted business relationships with customers and industry leaders.

Her strong, winning attitude and personality are assets that will complement and enhance PECO’s ability to meet the needs of our customers as we continue to provide quality, innovative products to the marketplace, the release noted.

“I was attracted to PECO’s dedication to being the most helpful brand in carwashing. Being a part of a second-generation family business, dedicated to quality, integrity and innovation is important to me, especially as a sales manager focused on customer satisfaction. PECO has been [a] known leader in their market place and has grown exponentially over the recent years,” St. John said. “Our intentions are to continue to build awareness for PECO on a national level, while driving new distribution channels and growing business across our current markets.”

Shurhold wins manufacturing award

PALM CITY, Fla. — Shurhold Industries, a global leader in premium automotive and motorcycle care maintenance tools, chemicals and accessories, was honored with the South Florida Manufacturing Association’s (SFMA) Manufacturer of the Year Award, according to a press release.

The ceremony was held at the Junior Achievement World Huizenga Center at Broward College in Coconut Creek, Florida, the release continued.

Yearly, SFMA recognizes high-performing manufacturing companies from a wide range of industries; this year, selected from a large group of nominees, Shurhold demonstrated exceptional leadership, strategic planning, analysis, customer and market focus and an emphasis on its workforce operations, the release noted.

“We’re honored to be recognized by the South Florida Manufacturing Association with this award,” said Barry Berhoff, CEO of Shurhold Industries. “Our team makes significant contributions every day to better the company. Our thousands of enthusiastic and satisfied customers are due to their hard work and dedication.”

Shurhold is dedicated to educating car and truck owners on vehicle value preservation, the release noted.

Inventor of the One Handle Does It All system, Shurhold manufactures specialty care items and accessories to clean, polish and detail, the release concluded. 

FRAM® launches new campaign with Jonathan Banks of “Better Call Saul”

LAKE FOREST, Ill.FRAM®, a leading choice in filtration products, has launched a new campaign for the next generation of DIYers with the help of Jonathan Banks of “Breaking Bad” and its current spinoff, “Better Call Saul,” according to a press release.

Consumers will be introduced to Frampa, a character portrayed by Jonathan Banks; fans of “Breaking Bad” know that he portrayed the ultimate fixer, which made him the perfect choice to play a salty sage who teaches the next generation of DIYers to do right by their cars, the release noted.

“People used to learn about changing their oil from someone more experienced, like a father or an uncle. Those older guys historically reached for the FRAM filter. But the current generation hasn’t been taught the value of using the right filter, and they go for the cheap one,” said FRAM Brand Manager Brian Kelley. “We wanted to introduce the kind of mentor who people will trust to help them do the whole job right.”

Frampa is a wise grandfather character who helps young auto DIYers choose the right oil filter while also dishing out pearls of wisdom about other aspects of life, including how to cook prime rib, in his own distinct style, the release stated.

“FRAM is taking a bold step to breakthrough to millennial consumers with this campaign,” said Josh Gordon, vice president of marketing. “Millennials respect authenticity, and Frampa’s direct, no-nonsense style really delivers.”

The campaign also includes a new tagline for the brand, “Filter Out The Nonsense,” which exemplifies Frampa’s personality, the release noted.

The campaign consists of four spots that were all filmed in Los Angeles automotive stores and home garages, the release stated.

Media placements for the campaign begin in April and will continue throughout 2017, the release concluded.