DUBAI, United Arab Emirates — Heavy consumption and lack of water resources in the Middle East are pushing organizations to look for sustainable and cost-effective ways to save water and money, according to a press release.

The Gulf Car Wash – Car Care Expo 2015, taking place Nov. 2-4 at the Dubai International Convention Centre, will provide the carwash industry with the opportunity to gather and share knowledge on the latest techniques and sustainable solutions, continued the release.

The event will also feature expert speakers from the international carwash and car care sectors discussing new trends and technology from around the industry, reported the release.

“In many parts of the Middle Eastern countries, the carwash business has taken off. In UAE particularly, the motorists are known for their modern outlook and keenness to adopt advanced technologies and solutions. Also, the notorious sandstorms make intensive cleaning and maintenance services a necessity,” said Jayaraman Nair, chairman of VIS, the organizer of the Gulf Car Wash Car Care Expo, in the release.

Nair noted in the release, “Increase in water charges, coupled with sustainability initiatives by the government, is encouraging carwash operators to embrace eco-efficient products and solutions. In [UAE], the automotive industry contributes close to AED367 billion in trade capital. There is immense scope for growth and innovation in the car care sector.”

You can find the release here.