Want more referrals? - Professional Carwashing & Detailing

Want more referrals?

When detailers are looking for more work, they should focus on three automotive professionals that can send thousands and thousands of dollars of referrals.

Do you find that a small percentage of people refer you the majority of your work? Instead of trying to build a wide network of people who could possibly send you work, focus on these three automotive professionals who will certainly send you thousands and thousands of dollars of work … once you earn their trust.

  1. Other reconditioners. Easily our biggest referral source. The PDR techs, interior techs and window tinters we hired as vendors were asked all the time: “Who’s a good detailer around here?” Because we paid them well, often and on time, they always sent qualified customers to us: No tire kickers, just people with money in hand wanting our next appointment. And believe it or not, I actually had some good relationships with competing shops! When we were overbooked, I’d refer customers to friendly shops. When they were overbooked, they’d send customers our way. Every chance you get, exchange cards with other reconditioners, talk business and maintain a friendly relationship.
  2. Body shop estimators. People trust body shops to answer questions like: “Who can fix this leather tear?” “Who can shampoo my interior?” “Who’s a good rim repair guy?” You should know your local body shops. Know their service writers by name. You should send them business, and make sure they know it came from you. The business will come back to you.
  3. Suppliers. The guy who sells you chemicals and equipment knows everyone in your local car economy: Managers of car dealerships, body shops, and of course, other reconditioners. If you’re good at: PDR, odor removal, paint reconditioning, overspray removal, cigarette burn repair or any other niche service … let him know. Better yet, show him. He’ll send lots of work your way.

You hear all the time that business is about relationships. True, but you have to be selective about the relationships that you invest time into. Maybe you’ve bent over backward for customers who swear they’ll send you all their friends and family if you give them a deal. How many times did they follow through?

Treat your customers like gold, but treat local reconditioners, body shop estimators and your suppliers even better. They have immense power to send you the steady diet of the profitable work that keeps you busy year ‘round.

You May Also Like

Detailing survey results and feedback

Detailers share their thoughts and predictions for the industry and their businesses.

PC&D detailing survey

Last year, Professional Carwashing & Detailing (PC&D) conducted a survey among its subscribers in the detailing category. The survey was sent to 4,473 subscribers. In the following pages, we understand how businesses offering detailing services feel about the market, the future of detailing services as well as consumer confidence.

Lucas Oil launches all-new online experience

INDIANAPOLIS — New intuitive categories will help customers find the right products that fit their needs to extend the life of their vehicle.

lucas oil new website
One step to synergy

Synergy: the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects.

Science of Dwell Time

A breakdown of how this important step impacts overall wash results.

Adapting to price increases

While elevated costs and supply shortages are concerning, the industry has prevailed in the past.

Other Posts

California car detailer making waves on TikTok

HUNTINGTON BEACH, Calif. — Jessica Tran, a California car detailer, skyrocketed to fame on TikTok, amassing over 1.7 million followers.

IGL Coatings awarded 2023 IDA Detail Supplier of the Year

ORLANDO, Fla. — The IDA presented the awards at its annual business meeting and awards ceremony on Feb. 2.

International Detailers Association award
Turbo Tint opens newest franchise in Kennesaw, Georgia

ORLAND PARK, Ill. — The brand has added eight new stores over the past year. This is the first store in Georgia and the 11th location in the country.

Turbo Tint opens newest franchise in Kennesaw, Georgia
Army Reservist opens Tint World location in Tennessee

CLARKSVILLE, Tenn. — The store opening marks the company’s sixth Tennessee location.

Owner Gamaliel Martinez brings valuable military experience to the state’s sixth National Automotive Styling Centers franchise store