Process is another important factor to a successful detail operation. Process ensures every technician performs the services in the same manner and with no inconsistency. Further, there is no downtime or explanation needed when a technician has to leave in the middle of performing a detail service. Another technician can pick up exactly where the other left off just by observing the location of the tools and products as they correspond to the vehicle.
Process builds in quality control, as the more routinely the services are performed, the more difficult it is to stray from the steps. The more a technician bounces around a vehicle, the more likely areas will be missed.
Products used in an express detail operation are also important. It goes without saying that they should be effective and safe for the materials to which they are applied. That means they should not be so strong they actually damage a surface by removing dye or adhesives.
What is often forgotten is the customer experience. The fragrances in the products should be mild so as not to cause alarm or issue to those with sensitivities. Returning a vehicle with wet carpets and upholstery to the customer is not ideal either. The products should be formulated to dry quickly in standard shampoo situations. The products should perform as advertised.
Thomas Palancia is manages the international division, detail operations and training for Simoniz USA Inc. He has been with Simoniz for almost eight years and is responsible for the development of detail and retail product lines, international sales and support, the Simoniz Detail Division, detail training and The Simoniz Garage R&D and training facility. Palancia is also on the board of directors for the International Detailing Association (IDA), and he is an IDA-recognized trainer and IDA- Phase 1 and Phase 2 detailer.
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