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Detailing
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First impressions: The detail shop lobby
January 13, 2011
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Picture this: A shiny clean car gleaming in the sunlight as it emerges from your detail bay. Now picture this: A messy lobby. An unkempt bathroom. Mildew on a
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Seven ways to upsell with chemistry
January 13, 2011
1. Revive your detail shop menu and signage to push add-on chemical services like tire shine and total car protectant. Your largest package should be at the top of your
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Full steam ahead
January 5, 2011
Though light in weight and practically transparent, steam actually packs a powerful punch when it comes to cleaning a car’s interior. But how, where and when does it work
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Retail vs. wholesale detail services
December 15, 2010
Since the emergence of the retail market for detailing services in the 1980s, a controversy has arisen in the industry whether a detail business should or could profitably continue
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Customer service training for detail shop employees
December 15, 2010
Whether prepping or drying a car, answering the phone, fixing a problem, selling a retail product or reconciling an unpaid invoice, the quality of the interaction between one human
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Interior restoration: Is it right for your detail shop?
December 8, 2010
Sometimes we don’t take action because of a lack of resources, bad timing or other factors. However, if we examine most of these situations honestly, all too often our
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Customer service ideas for detailers
December 8, 2010
Some auto detail business owners tell me their job is to service the car. Others tell me they’re more concerned with the customer, not the vehicle. In other words,
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Can a mystery shopper help your detail shop?
December 1, 2010
You leave the detail shop on a busy Saturday. Your staff is neatly dressed, polite with customers, happy and waving to the kiddies. You smile as you drive out
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Properly equip your detail shop
December 1, 2010
What qualities make up a professional detail center? The obvious answer is professional equipment. Certainly, there is more to it than that, but equipment is a major factor. Why?
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Finding an investor for your detail business
November 24, 2010
The idea of obtaining non-banking money to fund a business is not a novel approach; small and large businesses have done this for years. For would-be and current detail
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