International c-store moves to unify brand - Professional Carwashing & Detailing

International c-store moves to unify brand

NEW YORK — The company wants to create a consistent identity across its more than 1,700 stores.

NEW YORK — MOL Group, an international oil and gas company, has retained brand agency and retail design consultancy CBX to consult on several design and strategic initiatives, according to a press release.

MOL operates more than 1,700 service stations in 12 Central and Southeastern European countries, noted the release. It has increased its number of stores over the years through acquisitions.

The company’s acquisitions operate under several different names, and an integrated design will help it unify its brand, stated the release.

Read also: Marathon's Speedway completes acquisition

“We will be working to create a design that respects and reflects the cultures, languages and geographies of MOL Group's diverse trading area,” said c-store designer Joseph Bona, CBX president of branded environments.

CBX and MOL will also work to develop an overall c-store offer, which will include food-to-go fare in addition to the usual c-store offerings, reported the release.

Click here to read the entire release.

You May Also Like

Mark Tentis named a vendor director on ICA board of directors

NORTHVILLE, Mich. — He will serve a two-year term, which began on Jan. 1, 2023.

NORTHVILLE, Mich. — OPW Vehicle Wash Solutions has announced that Mark Tentis, the company’s senior vice president for global sales and service, has been named as one of two new vendor directors on the 2023-24 Board of Directors of the International Carwash Association, according to a press release.

Latest ZIPS Car Wash Convos features Tar Heel fan favorite Alyssa Ustby

PLANO, Texas — Car Wash Convos gives fans a glimpse into the lives of these student-athletes during a ride through ZIPS Car Wash in their university town.

Dave Hail, former senior executive with Mister Car Wash, joins Amplify Car Wash Advisors

SCOTTSDALE, Ariz. — Firm also announces the launch of its new operational advisory vertical, Amplify Growth Partners.

Spotless Brands breaks new barriers, enters Ohio market in 2023

OAKBROOK TERRACE, Ill. — Three new locations in the Buckeye State will open in the first half of the year.

Mammoth Holdings raises equity capital to fuel growth

ATLANTA — The equity raise will ensure that Mammoth can accelerate new store openings, invest in cutting-edge technology and more.

Other Posts

Leveling Up Operations

Being a top-notch operator requires an investment in education.

How a recession may impact the carwash industry

The mergers and acquisitions playbook is changing in the carwashing industry.

WhiteWater Express Car Wash expands to 88 locations

HOUSTON — WhiteWater added four locations in December, expanding its footprint in the Southwest.

Driven Brands rings Nasdaq closing bell

CHARLOTTE, NC — The company honored its two-year Nasdaq listing anniversary and acknowledged dedicated employees and partners.