International c-store moves to unify brand - Professional Carwashing & Detailing

International c-store moves to unify brand

NEW YORK — The company wants to create a consistent identity across its more than 1,700 stores.

NEW YORK — MOL Group, an international oil and gas company, has retained brand agency and retail design consultancy CBX to consult on several design and strategic initiatives, according to a press release.

MOL operates more than 1,700 service stations in 12 Central and Southeastern European countries, noted the release. It has increased its number of stores over the years through acquisitions.

The company’s acquisitions operate under several different names, and an integrated design will help it unify its brand, stated the release.

Read also: Marathon's Speedway completes acquisition

“We will be working to create a design that respects and reflects the cultures, languages and geographies of MOL Group's diverse trading area,” said c-store designer Joseph Bona, CBX president of branded environments.

CBX and MOL will also work to develop an overall c-store offer, which will include food-to-go fare in addition to the usual c-store offerings, reported the release.

Click here to read the entire release.

You May Also Like

Firmament leads investment in Sparkle Express Car Wash Group

NEW YORK — Sparkle’s expansion receives a boost with Firmament’s backing, promising optimized operations and market penetration.

Firmament leads investment in Sparkle Express Car Wash Group

NEW YORK — According to a press release, Firmament, a provider of structured equity capital solutions to small and medium-sized enterprises, announced its strategic investment in Sparkle Express Car Wash Group, a new membership-based express carwash brand headquartered in Chicago with locations across Georgia, South Carolina, and Illinois.

Sparkle represents the business combination of 19 separate unit acquisitions across all three states.

Whistle Express Car Wash acquires Rainforest Car Wash locations

CLEVELAND — Five new and rebranded locations will more than double the fast-growing Whistle Express Car Wash chain.

Mint Eco Car Wash and Detail Center wins three awards

WEST PALM BEACH, Fla. — Awards are from two of South Florida’s largest publications, The Palm Beach Post and South Florida Business Journal.

Mint Eco Car Wash logo
Express Wash Concepts hosts inaugural Washy Awards

COLUMBUS, Ohio — The Washy Awards recognized exceptional sites and team member contributions, as well as long term service anniversaries.

Soapy Joe’s to celebrate ninth Soapy Joe’s Day

SAN DIEGO — Soapy Joe’s celebration also includes sign-ups for free Magic Joe carwashes and trying to break a world record.

Soapy Joe's to celebrate ninth Soapy Joe's Day

Other Posts

Building wealth with real estate syndications

One of the best kept secrets to building wealth and creating passive income.

International Carwash Association welcomes Ben Higgs

WHEATON, Ill. — Higgs brings extensive experience from the auto dealer market to enhance the renowned LEAD carwash manager training program.

ica welcomes ben higgs
D&S Car Wash Supply acquires WashCard Systems

HIGH RIDGE, Mo. — WashCard develops payment hardware and software technology for the carwash sector, including tap-based payment methods.

Spark Car Wash Mount Holly hosts ribbon cutting with mayor

MOUNT HOLLY, N.J. — Mayor Chris Banks celebrated the opening of the new Spark Car Wash in the Mount Holly/Lumberton, New Jersey area.