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Detailing

Targeting the affluent

I noticed lately that a lot of businesses have taken a “Button down the Hatches” approach while hoping at the same time this recession blows over as quickly as possible.
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Why paints fade

Editor’s note: This article originally appeared in the April 2008 issue of Professional Carwashing & Detailing. If you would like to submit a tip or an article idea, please e-mail
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Maintaining exterior trim

Thirty years ago, the trim on most cars was chrome. It was shiny and strong. It added flair and color to the old classic. However, the chrome days of old
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Turning apathetic customers into advocates

Customers; they can make you or they can break you. In today’s industry of fierce competition, simply satisfying your customers is no longer enough -- not if you want to
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Eleven steps to great customer service

Whether prepping or drying a car, answering the phone, fixing a problem, selling a retail product or reconciling an unpaid invoice, the quality of the interaction between one human being
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The science of carpet and upholstery cleaning

The first step in proper carpet and upholstery cleaning is to educate yourself. You just know what type of fabric or carpet materials you are working with. Don’t guess; do
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Dash kits; another profitable extra service

Today’s successful detailer must look beyond the typical wash and wax service to find profitable menu items that can set him apart from the crowd and increase his revenue potential.
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Cross-promote for more customers

During slow economic times like the present, it pays to start getting creative in the way you go about marketing your detailing business. One of the best strategies
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Brush up on detail brushes

Editor’s Note: This article is taken from a previous issue of Professional Carwashing & Detailing®. If you would like to submit an article or topic idea for the Management
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Build your web presence through blogging

Blogs are still one of the best ways to build a web presence fast. They’re also an excellent way to position you as a leading authority in your own
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