Featured on Inc.’s website, the article “5 Ways to Succeed With Digital Marketing in 2016,” provided by Springboard Enterprises, discusses ways businesses can jump-start into success for 2016 by staying ahead of the latest digital marketing strategies.

The article highlights five 2016 trends in digital marketing, sure to help new businesses make their presence known:

• Data-driven marketing. This marketing approach was embraced by many businesses in 2015. “ROI now drives all digital marketing,” reports Springboard Enterprises in the article. Monitoring social media platforms for trends and information, and evaluating all of your digital marketing initiatives’ performance, will reveal “keen insights.” Without measurement tools, you will fall behind your more data-savvy competitors.
• High-quality content. Google rewards high-quality and informative content with greater visibility. With this in mind, aim to provide the best possible value to your online customers and search engines in 2016. For instance, videos, blogs and shared content (with credible sources cited) are all ways to help boost your search engine rankings.
• Video. Many companies are planning to “double down on moving pictures in 2016,” according to the 2015 Video Marketing Strategy Survey by Vidyard and Ascend2. “Videos, whether viewed on websites or social media channels like Facebook, Instagram, and YouTube, are essential imagery tools that help achieve real mind-share through today’s community-driven, emotional [and] storytelling strategy,” explains Springboard Enterprises in the article. “In fact, video marketing is set to explode in 2016, buoyed by the growing use of smartphones.”
• Personalization. Ensure your content resonates with your potential customers. This year is a great time to ensure your customer profiles are on target. “According to a Bizo study, a growing majority of marketers are utilizing data to spiff up the way they segment their customers,” writes Springboard Enterprises in the article. “Given the rapid change in technology and competitive offerings, these personas need to be assessed periodically and modified as appropriate.”
• Mobile emphasis. All of the factors discusses thus far should be critical to a business’ mobile strategy; in fact, the article explains how there is “no future of marketing without a laser-like mobile focus.” Smart Insights reports, at minimum, 80 percent of Internet users have a smartphone, and the majority checks their mobile devices before even starting their day.

Read the entire article on 2016 digital marketing strategies here.