7 ways to boost customer retention at your carwash - Professional Carwashing & Detailing

7 ways to boost customer retention at your carwash

Everyday customer retention strategies to help ensure lucrative operations for your new carwash.

In “Everyday customer retention,” featured in a past issue of Professional Carwashing & Detailing, Group Editorial Director/Editor in Chief Rich DiPaolo shares insight into how new carwashes can retain loyal customers.

“From quick interactions at the cashier area or the point-of-sale (POS) system to hard-pitch selling, there are many ways to inform customers of your business’ loyalty program for carwashing and other services,” asserts DiPaolo in the article. “As a proactive, new carwash business owner, you most likely did your research and understand the benefits of offering loyalty programs. However, the owners and operators who succeed in this industry never lose sight of this effective business approach to creating a loyal customer base.”

If properly implemented and supported, says Bonnie McMillian, vice president of sales and marketing for DRB Systems, in the article, a carwash’s loyalty program can run like a well-oiled machine. However, too often “loyalty programs are created and then neglected, resulting in only small increases in customer loyalty,” she adds.

To be successful, explains McMillian in the article, carwashes should surround their loyalty programs with daily activities centered on reinforcing the programs’ value.

In the article, she continues by sharing seven quick ways carwashes can support their loyalty programs.

  • Meet with employees so they understand your loyalty campaign and can communicate its value.
  • Provide scripts and tips to make it easy for staff to engage customers.
  • Keep customers informed of upcoming promotions.
  • Ask customers if they are receiving your emails and texts. Would they like to?
  • Provide reminders to your customers, such as “Check out our website for discounts.”
  • Distribute targeted samples or promotional items, such as calendars with wash specials.
  • Conduct follow-up campaigns.

Any new investor can build repeat business by following these seven best practices, which can in turn lead to new referral business. You can learn more about retaining a strong customer base here.

You May Also Like

DRB launches innovative marketing automation platform

AKRON, Ohio — DRB launches Catalyst, a marketing automation platform for carwashes, offering targeted campaigns, email and SMS messaging.

DRB-logo

AKRON, Ohio — In a press release, DRB announced the launch of Catalyst, a marketing automation platform designed to streamline and optimize carwash marketing.

Catalyst boasts a native integration with DRB’s Patheon® point-of-sale and business optimization platform, allowing carwash operators to leverage rich customer data for highly targeted and personalized marketing campaigns.

PRT releases 28 new complete struts in North America

BUFORD, Ga. — The new items represent nearly six million vehicles in new coverage and expand the PRT portfolio in the North American aftermarket.

prt-28-new-products
Whistle Express launches new app, chemical line, signage

CHARLOTTE, N.C. — Whistle Express streamlines access to its mobile app, updates signage and announces its exclusive Diamond Plus chemical.

Whistle Express car wash - magnolia holdings
Cheetah Clean completes conversion of WaterWorks Auto Washes

BOWLING GREEN, Ky. — The new Cheetah Clean Auto Washes are set to have grand openings over the next three weeks.

Sud Stop opens new Florida location

ORLANDO, Fla. — Sud Stop Car Wash’s Founders Club members can save up to $90 on unlimited carwash plans, including the SignatureSud plan.

sud-stop-feature
Other Posts
Carwash membership performance during economic uncertainty

Discover how carwash memberships are thriving despite economic challenges. Explore insights on lifetime value, churn rates, conversion strategies and the keys to success in the carwash industry.

membership stock image
Flagstop Car Wash hires new COO

RICHMOND, Va. — Flagstop Car Wash was recently Named “2024 Best Car Wash of Central Virginia” by Virginia Living magazine.

Whistle Express Car Wash expands presence across the Carolinas

CHARLOTTE, N.C. — Fifteen new locations will join the fast-growing carwash chain, offering customers elevated experience and value.

Tint World expands Texas footprint with East Houston location

HOUSTON — The National Automotive Styling Centers™ franchise announces the opening of its 25th store in the state.

tint-world-east-houston