A hard sell - Professional Carwashing & Detailing

A hard sell

The August Issue's Detailer's Spotlight story talks about how you need to understand today's customer.

The Detailer's Spotlight story by Detail Editor Bud Abraham focuses on how you have to understand today's customer.

Here is a excerpt from the article, which can be found here

The world of retailing today does have its own peculiarities.

It is a strange world in which the customer's human needs must be meticu­lously cared for while the business relies in­creasingly on automation and machinery. Competition is everywhere, yet there are fewer players. It is a world in which the customer buys less but spends more; where quality is king; and cheap, indiscriminate quantity is the stuff of 1950s sitcoms.

Remember this; customers will be the win­ners. They will get exactly what they want ― in selection, service, and price because there are fewer of them spend­ing money. The detail businesses that can satisfy their special demands will thrive, while the ones who do not will fail.

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Today, there are over 285 million registered vehicles in the U.S. According to a study from IHS Markit, the average age of these vehicles in 2020 is 11.9 years old, which is a one-month-older increase from 2019. In addition, as noted on www.caranddriver.com, new vehicles only made up 6.1% of vehicles on the road last year, and IHS Markit expects this mark to be closer to 5% this year after the research is dissected. 

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