The detailing business is rapidly growing into a strong industry and community. There are organizations that focus on providing resources to help grow the industry.
The IDA is a good example of a trade organization comprised of volunteers looking out for your detailing business. It holds webinars on various detailing topics, sends out newsletters to keep you abreast of new developments, presents seminars at events for continuing education and offers ever-expanding levels of certification.
Joining a trade organization and getting involved shows you are serious about what you do, and you have invested in making yourself, your business and the industry that supports your family better. That sort of commitment is what will set you apart from the rest.
Be a part of the community you serve. You will often be asked for donations. Give when you can. The communities around you help pay your bills, so it is important to thank them for your livelihood. Join local networking groups and chambers of commerce; they are great places to generate leads to grow your business.
Rob Schruefer is president of the International Detailing Association. He founded On The Spot Mobile Detailing in 2004. Schruefer hopes to create a standard of professionalism in the auto detailing world.
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